According to SEO expert Heather Lloyd-Martin, here are the top 20 things you need to learn about small business SEO copywriting. (And if you're not sure what SEO copywriting is, then you really need to learn this and sign up for Heather's online course!
1. How to give your customers the exact information they need, exactly when they need it!
2. How the search engines work (and what it means to you)
3. Tried and true marketing “power words” that get results
4. Powerful low-budget small business keyphrase research strategies
5. How you can make more money during seasonal sales
6. How to do a small business SEO copywriting SWOT analysis
7. Ways to uncover your company’s hidden benefits
8. Proven ways to capture your customer during the first opportunity for conversion
9. Fun ways to figure out what to write about
10. Where to find keyphrase “power positions” in your Web copy
11. How to leverage the Google snippet trick
12. How to determine how your copy “sounds” to search engines
13. How keyphrase research tells you what new pages you should write, right now
14. Creating an air-tight per-page keyphrase strategy
15. Fast ways to spring-clean your existing site copy
16. How to write powerful headlines that grab eyeballs and inspire action
17. Techniques to determine how to say what you say
18. Strategies for targeting multiple target audiences
19. Spam tricks to avoid like the plague
20. Proven ways to attract more local business and make more money
Does this sound like something that interests you? I know it does me. I'm always enrolling in courses so I can improve my ability to attract, sell and profit using the Web. And you can't go wrong with this one. I highly recommend:
Small Business SEO Copywriting Training by Heather Lloyd-Martin –