Somehow Dave Navarro's name got onto my Web radar screen, I started hearing people talk about "The Launch Coach," and I thought, what a great idea, for a brand, and for a great service.
Here's someone who specializes in a real need: once you create those great information products, special reports, ebooks, etc. how the heck do you get them sold?
For that matter, even if you're giving away FREE information, how do you get it into the hands of hundreds, make that thousands, of people? What good is it being brilliant, to write great products, if no one reads them?
From the moment I landed on Dave's site, I was in (marketing) love. Get this, his tag line is, "I get more people to buy what you're selling." What's not to love? Gimme some of that.
I'm not easily trapped into downloading free ebooks, because I've read a ton and after a while, they all sound the same, start repeating themselves, or slip into geek-speak, a big turn-off for me.
Let me just say this. Dave Navarro, the Launch Coach, rocks. He really delivers good (and new) information for anyone who's trying to sort out all the hype and hoopla and learn what's needed to grow business on the Web. Follow him on Twitter, @rockyourday.
Three workbooks for you to download:
- The “Bigger Game” workbook and article – 7 Steps to Playing a Much Bigger Game (with free workbook)
- The “A-Lister Networking” workbook and article 7 Steps for Networking with A-Listers Fast (w/ free workbook)
- The “Income Streams” workbook and article – 7 Simple Income Streams You Can Actually Create (w/ free workbook)
Let me explain why these 3 workbooks are essential. First, you've got to understand yourself and your core business before you can start off selling something. Next, you can't go it alone. You need other peeps. And finally, there are smart ways to develop products and often they involve other people, other expertise/joint ventures.
Each workbook builds off the other. So writing informational products to build a business is great, but it must be done strategically, with purpose, with clear objectives and a plan.
Fortunately, there are a few people around who can teach you how to do this successfully, without getting trapped into some Internet marketing guru's program for thousands of dollars just to learn last year's methods.
Dave's the guy to turn to, and he gives away plenty of free info to prove it to you first. Ain't love grand? Maybe I'll tweet him up… 😉