This is a great reminder of how to write good blog posts, and can apply to ezines, from Parias Kelly, a PR blog:
1. Use catchy titles
2. Be unique
3. Make sure to credit your sources
4. Think before you post
5. Stay on topic
6. Link, it’s polite
7. Be conversational in tone
8. Respond to comments
9. When to post
10. Be controversial
11. Blogging is not email
12. Assuming makes an ass out of u and me
It’s worth jumping over to this blog to read the complete article.