Susan Solomon at Marketing Profs blog writes this must-read post: Don’t Bore Me with Your Blog!
She gives 6 tips for better blog writing, all of which are also applicalbe to writing better newsletters. She even suggests a blog writing course. Hmmm, now I could do that!
Yet I even have a hard time following my own advice. I still post articles that are way too long, and try to pack too much information into each article. I know, I know: you’re too busy to read long posts, but don’t miss her article if you struggle with writing. She’s says it all:
- No passion, then don’t blog
- Take risks
- Find your tone
- Break from the pack
- Be topical
- Know your audience