White Papers: The Ultimate Lead Generator
(34:31 min)
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Michael A. Stelzner, White Paper Source and author of "Writing White Papers: How to Capture Readers and Keep Them Engaged
Michael Stelzner really delivered on this week’s radio show. He started
off by defining white papers and why most businesses can should have
one. Essentially, a white paper is a cross between an article and a
brochure, they are sponsored by a company and are typically 6 to 12
pages.
The reason businesses (including coaches and consultants) use white
papers is to
1) generate leads
2) for sales support (a document to
assist with the sales process)3) to educate and inform.
There’s a lot of good info in this interview including resources for
learning more about how to write and market your business with a white
paper.
We have a post outlining what a white paper is and join our teleseminar on June 6 with Michael Stelzner on how to create white papers to generate leads!