I love this graphic about Content Strategy. It's creator is Mark Smiciklas, Intersection Marketing Blog: Based on Six Steps to a Successful Small Business Content Marketing Strategy in ContentMarketingToday, by Newt Barrett, one of my favorite content marketing experts. Don't you think Mark does a nice job of summarizing graphically what CM's all about?
Content Marketing Matters! It really does. As I wrote previously, we are in the Dawn of a New Content Marketing Era and Telling Beats Selling. Advertising isn’t working. Content Matters But if that doesn’t bring up a lot of questions for you, it should. How do you write content that’s interesting and informs, but at […]
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