We have at least two audiences when we write on the web: people and search engines. My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. (Image: FreeDigitalPhotos.net) If I were to optimize my web copy for […]
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How should you research content in order to write your expert ebook? This is a huge question for most writers, and a major reason why some ebooks never get written or finished. The field of online research methods is new and expanding rapidly. Using social media is a new opportunity for gathering information, but it’s […]
If you want to write an expert ebook that sells well on Amazon, you need to research first to find out: What’s already been published in your field of expertise? What titles are selling well? Where are the gaps in what’s already been published and what hasn’t yet been covered? What do readers seek out […]
I’ve been sharing about how to start your expert ebook project right, by being clear about who your readers are and what they most want to know. How should you go about reader research? For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. […]
(This is a guest post by Heather Lloyd-Martin of SEOCopywriting.com. Even if you focus on gaining organic search results with your Web content, you need to understand the basics of which keywords and key phrases are important for getting your business found online.) Your customers are out there. Are you making it easy for them […]
There is continuing debate about how much effort one should put into researching keywords for your blog posts and articles. On the one hand, writers like to focus on content and meaning. On the other, search engine savvy techies tell you you must research which keywords people are using frequently. Here’s an article by a […]
How are you doing with your 2015 blog goals? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so […]
If you’re a small business professional, you may end up doing a lot of your website updating yourself. Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. This article explains the basics. If you’re not using search engine optimization (SEO) […]
Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to […]
You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. It’s the best way […]
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