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Here's how this tool rates my Twitter account: PatsiBlogSquad:

YES: we recommend that you follow patsiblogsquad. This user follows the Twitter guidelines, does not spam, and is in general an interesting individual. (Aw, shucks ;-))

Highlights for this user:

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I just ran across this end-of-year check list for reviewing your business blog posts. It ties in with the 2 posts I wrote last week, about doing a mid-summer review of your content marketing efforts and How Do You Know if Your Content Marketing Is Working.

This is also a great way to review your content marketing efforts at the half-way, mid-summer point. Are you on track with your Content Marketing Goals?

• What were your most effective blog posts in terms of numbers of page views?
• Which posts generated the most comments?
• What email promotional subject lines got the best open rates?
• Which email newsletters titles got better open rates?
• Which white paper or special report got good download rates?
• Where did your most qualified leads come from?
• Which teleseminar or webniar topics got the most registrations?
• What were the press releases that got the most clicks?

You should also be taking a look at the quality of your writing, especially for your blog. If you want a good review of some sophisticated blog writing concepts, read Sonia Simone's review of the best of Copyblogger for 2008.

Related Posts:

5 Ways to Enrich Your Blog Posts

How Do You Write to Entertain?

Content Marketing Goals: Educate

Content Marketing is the Buzz-du-Jour among marketers everywhere, both on and offline. I have encouraged you over the last five years to write relevant content on your business blogs that provides good information, builds relationships, entertains and converts readers to clients.

But here's the thing: how do you do all that when you write a blog post? Many business bloggers are using their blogs like e-newsletters. They write an article on a topic and post. Your blog isn't a newsletter, it's different.

In fact, some of the smart clients I've worked with to set up their blogs and train them tell me, "Oh, content isn't a problem for me. I've written dozens of articles. I'll just copy and paste them into my blog."

Wrong. Blog posts are meant to be conversations, not one-way information vehicles. It's not a lecture, or a newsletter. It's somewhere in between.

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