I am amazed whenever I get emails from my dear readers: many of you are experts in some pretty interesting stuff and have some great ideas you want to take online.

Let's face it, we don't get older, we get smarter! So why not put your expertise to work and find the people with problems you know how to solve?

First you'll need to learn a few things about how to use content to market your ideas online.

4 Ways to Optimize Content Marketing with a Blog

You hear a lot of buzz these days about Content Marketing. In my opinion, a business blog is the best way to deliver content marketing, but only if you understand four concepts.

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If you haven't downloaded your free copy of The Outsourcing Conspiracy by Jon Morrow and Brian Clark, go do so now. Especially if you're struggling to get your big fat idea up on the Web so you can generate money over the Internet.

These are the hard, cold facts: You don't have time to learn everything there is about Internet marketing, blogging, copywriting, social media, etc.

And unless you're a trust-fund baby or a boomer who's somehow escaped the ravages of the stock market and still have oodles of money to invest, you can't just "hire-out" to freelancers.

Brian Clark and his team of expert blog and content marketers have put together a program that's on the leading edge for any professional who wants to master online marketing for their business without wasting time, money and energy.

Read the free report, then download the free chapters of their new program, Partnering for Profits. You'll learn a few new things, for sure.

If you wish to join his paid program, that's up to you. It depends on where you're at in your online entrepreneurial progress. It's not expensive, and I think it sounds great. I am not an affiliate of Copyblogger and don't get anything for promoting this.

I have 100% confidence in the Copyblogging team, however, and know they can help you navigate the tricky waters of online marketing.

Simply setting up a blog and writing on it 2-3 times a week isn't enough to qualify as effective content marketing. It's a start, and there's more to it. How do you attract clients and make your blogging pay off?

Many professionals I know have a blog, but like a Ferrari that's too "fancy" to drive every day, they leave it parked in the garage! Get that baby gassed up, tuned up and let's drive it.

When you write content for your blog, you have an opportunity to communicate with your ideal clients. You connect with readers who want to learn something from you, who may have a problem just like the ones you know how to solve.

By far the best way to get traffic and results from business blogging is through the quality of your posts (blog content). There are five important keys for writing effective blog content that markets your business.

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Independent professionals who use the Web to promote their services are often surprised to learn, after spending big bucks and a lot of time getting their website designed and finally published, that it's not enough!

"What? Is this some sort of Internet marketing scam? Or some sort of evil hole I'm going to get sucked into?"

Nope. It's the solid truth. A website, no matter how spectacular, is not enough if you want to get found by clients and use the Internet to find clients and make money.

You're likely going to need an e-newsletter, a blog, and profiles on Twitter, Facebook and LinkedIn. You need to publish content everywhere, in article directories, audio files for podcasts, and videos on YouTube.

If you want to get found by the people who have problems that you can solve, you must make it easy for people to find you. You must be everywhere. You need content, content, content and not just on your own web pages.

Digital Marketing on the Social Web

But don't believe just me, read the studies: Here are two recent research studies that tell you how companies are spending their marketing budgets in 2009 and 2010. Business blogs will continue to grow.

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