Archive for Managing Your Ezine & Blog Tasks – Page 9

Find Out What Readers Want But Avoid Faulty Assumptions

Question_key
We recently asked our ezine subscribers (Savvy eBiz Tips) if they prefer to get it weekly or every two weeks. The results were amazing…and misleading.

At first we got a lot of responses from readers who raved about the ezine, and how valuable the tips were, and how ours was one of the few they read every week. It would have been easy to smile, give ourselves a pat on the back, assume we were doing a good job and continue on our merry way.

After a few days we got other responses, about half of them saying weekly, then half of them voting for bi-weekly. And after about a week, the tally was clearly in favor of bi-weekly.

We realized that even if our voting tally was accurate, our survey would never be an accurate gauge of what all our readers wanted. With email, you have to account for the readers who don’t open your message and don’t answer the survey. Those are people that probably suffer the most from email overload, which was what we wanted to measure.

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Ask Readers What to Write About

Scribit
Use the Skribit voting poll on the right to tell me what you want me to write about. I’m experimenting with this new free voting tool.

It’s fairly simple and easy to install on your blog. There are two options, one where readers have to register and log in to submit a suggestion, and the one here that allows anonymous suggestions. Click on the title "What Should I Write About" to make the box below active, type in your suggestion, hit submit and you’ll see your suggestion appear.

We’ve installed a similar Skribit widget over on BizTips Blog, Denise’s blog about Internet Marketing. But you’ll have to register and log in to submit a suggestion or vote over there. We’ll see which version works the best.

Of course, like any free tool on the Web, making it available to anonymous posters leaves your poll wide open to spammers, unscrupulous marketers who leave their own URLs, etc. We’ll see how long it takes for this poll to be ruined! But I don’t think any of my readers will abuse it, they’re too savvy!

5 Blog Writing Lessons from the French Open Tennis Championships

NadalI don’t know if Rafael Nadal will win the French Open this year again, but I do know that every time I watch the top players compete, I learn something about blog writing.

Seriously, these are the kinds of things I think about when I go online to post on one of our blogs:

  1. You’ve got to keep moving. When a topic is hot, you see a few hundred other posts about it, and you realize it’s time to move on to something else.
  2. Keep your eye on the ball. Never forget why people read your blog and why you started your blog in the first place. Stay on topic, deliver the winning shots.
  3. Start strong with a fierce serve. Your first sentence may be the only thing a reader sees in a feed. Make it compelling.
  4. Mix it up. If you’re always being positive and cheery, write a few negative posts and criticize some commonly held practices or beliefs. People won’t keep reading if you don’t surprise them.
  5. Never give up, stay in the game. Success is half persistence, half sweat. Your ability to refocus your writing and get back on track even when you don’t feel like it, will pay off in the long run.

4 Ways to Boost a Business Blog: new free report

Business_blogging_3d
The Blog Squad releases our free report today: Better Business Blogging: 4 New Concepts for Getting Spectacular Results.

This is a great way to review your business blog for 4 key elements we call the CODA Blogging System:

The CODA System consists of:

  1. Content: writing quality posts that educate, engage, and enrich the lives of readers
  2. Outreach: building relationships with other bloggers to become part of a larger community
  3. Design: the little things in a blog design that contribute towards creating trust and connection with readers
  4. Action: getting readers to respond through
    persuasive writing, encouraging a conversation, and converting readers
    to loyal fans and clients

Better Business Blogging: 4 New Concepts for Getting Spectacular Results, is available for free at www.betterbizblogging.com.

(Whew! Denise and I have been working for such a long time to get this out the door. Can we hear a big Yahoo!!? Be sure to download your report today, it’s worth the read. We’d love to get your feedback too.)

Morning Writing Ritual: Using your right brain

Ist1_2776388_coffee_cup
The third thing I do in the morning when I get up is write on one of our blogs. (First, brew a pot of Cafe de Olla; second, feed Huey and Dewey.) So when clients ask, "How do we find time to post on all our blogs?" it’s kind of a non-problem.

Here are 5 more tips for being more creatively productive with your writing tasks.

  1. Write first thing before you open email or your list of things to do. Any writing task should have priority over other tasks in the morning. Why? Writing uses your right brain, needs clarity, without those little gnawing distractions.

    Writing is mostly a right brain activity. Beware the left brain that wants to spoil your creativity by reminding you of things "to-do." When you first wake up, you’re functioning in your right brain. Use it immediately for improved creativity.

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Blog Writing Habits: Can I Break My Blog?

Blocked_workflow
I thought this question was cute and it touched me deeply. As a recovering techno-idiot, I remember many times I was afraid to click a button for fear of "breaking" my blog. Guess what? It never happened.

One of our students in our mentoring program asked about copying and pasting from a Word doc into their blog. So I thought I’d remind all you new bloggers and non-techies out there: don’t do this. Anytime you copy and paste from a Word doc, an email, or a website, there is hidden coding. When you paste into your blog software, it codes your text automatically for you, so that means coding on top of coding – not good.

What you get is double coding – once from your original document, and once from your blogging software. End results are helter-skelter and crazy formatting. Best to delete that post and start over since you can’t really fix it on the blog.

I know this is elementary for most of you, but anyone can get busy and forget this important step: whenever you copy, be sure to strip out the hidden coding by dropping your text into Notepad first, then copying and pasting out of Notepad into your blog software. On a Mac, your plain text editor is called something else besides Notepad but I can’t remember what that is.

Blog Writing: How to find the time…

Question_mark
We asked about your questions concerning better blog writing, and even though comments on this blog have been sparse, we got a ton of responses over on LinkedIn, a social networking site that many professionals participate on.

The number one question was, "How do I find the time to write on my blog?" Is ‘finding time’ an issue for you when it comes to writing?

For me, you can never "find" time because there’s only so much of it – and never enough. You can, however, schedule time. Since I know that this blog needs updating 2-3 times a week,  I know that every other day I must post.

If I schedule 20-30 minutes first thing in the morning, it gets done. It’s not difficult but it can be tricky. For example, if I open email first, it doesn’t get done. The trick is to post on your blog first, before you get captured by any other task.

I don’t think time is really the issue. It’s seeing results. You don’t have to "find the time" for something that’s important for business. You certainly find time to deposit checks into your bank account, so why would you wait to post "when you have time?"

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Ezine/Blog Combos: Here are two examples

On_line_press_review
I’ve noticed a trend of combining a newsletter with blog posts. In these two examples, each done a little differently, the focus is on driving readers to read what interests them the most. Whether it’s a special report, an audio file, or weekly blog posts, the reader decides what topic and how they want to get their information.

Bud Bilanich’s Common Sense Ezine
Debbie Weil’s WordBiz Report

What do you think about these examples? And, how have blogs affected the way you do your ezine? Or has it not changed things for you at all? Do you feel it’s essential to have both a blog AND a newsletter? Hit the comment link and share.

Related Posts:
Blog or Newsletter? Which is best for building a list?
Ezine Success Stories: Newsletters still get results for business
Top Ten Reasons to Do an Ezine AND a Blog
Newsletters & Blogs: Marriage or Divorce?

Blog or Newsletter? Which is best for building a list?

News
"Are
Ezines still very relevant and a popular popular way to establish a list vs. a
blog?"
Amanda from Ft. Lauderdale asks. This is a 2-part question really, about which is best to do, and then about the best way to build a list. I’ll try to sort out the overlapping components.

An ezine, or emailed newsletter, has been a major marketing tool for online businesses since the 90s. In 2004 along came blogs; business blogging has quickly become an easy way to publish your message online and get found by the people who need your services.

The Blog vs Ezine debate isn’t new, nor is it finished. I posted previously what others were saying about the ezine/blog debate on this blog.

And our answer (in most cases) is to do both. But you should get them simplified so that neither task takes up too much of your time and energy.

Building Your List

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Ezine Success Stories: Newsletters still get results for business

Business_news
Blogs haven’t replaced ezines. Even though you may be tempted to put all your time and energy into maintaining your business blog, you would be wrong to ignore your newsletter.

Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, and then judge for yourself if it’s worth the time and effort (and money).

LIsten to these success stories, and you’ll find out why ezines are not dead…

Patsi,

Just this morning I had another woman say to me, "It’s great to hear from you each week through your ezine. It helps me stay connected to you, your work and it (the ezine) provides me with thought provoking ideas, and useful tools to be successful in my life."

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