You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool […]
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What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. Here’s a final note […]
How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?) First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your […]
Remember the 4 E’s of Better Business Blogging? It’s my short hand memory checklist before publishing a blog post: Educate, Entertain, Engage & Enrich readers. You write to educate, entertain, engage and enrich readers when you want to build readerships and get great results with your blogging. When it comes to educating readers, it’s important to take a page out of teachers’ notebooks. […]
When it comes to content marketing, there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. The premise is that a customer searching […]
How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Your content […]
What are the two most important parts of your business blog post? Most experts will tell you this: The headline The call to action The headline is what gets read and spread. It’s your “shout-out” on social media sites, in feed readers, email updates. It’s the bait on your fishing hook which draws people over […]
If a blog is the best marketing tool on the planet, then how does it convert readers to clients? It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy? (Please don’t groan […]
If you've invested a lot in rebuilding your website, I congratulate you for keeping fresh content published about your business. Congratulations, and may I ask, how's that working out for you? Oh… May I make a suggestion? Your website is probably great and all, but if you're not getting your visitors engaged, if they're not […]
Here's a final note in my blog post series about writing good content on the Web that gets results. In Maria Velosa's 2009 edition of Web Copy that Sells, she suggests 5 questions your copy should answer: (Photo Credit: Shutterstock) What is the problem (pain, predicament)? Why hasn't this problem been solved? What is possible? […]
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