ebooks | Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

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Ezines & Blog Ebooks Featured in Choice Magazine

By Patsi Krakoff

Tuesday, October 18th, 2005

The current issue of "choice", the magazine of professional coaching, features reviews of Secrets of Successful Ezines and Build a Better Blog ebooks, by Marcy Nelson-Garrison of Coaching Toys. You can read the reviews here: Download choice_v3n3_0025.pdf

Categories : E-Books

How to Engage Readers
AND Grow Your Reader Base

By Patsi Krakoff

Monday, March 7th, 2016

Congratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! If you’re a solo professional trying to get found online, these numbers could be PDG: pretty darn good. Small businesses, however, might find these figures PDA, pretty darn awful. My point is whatever the […]

Categories : On Writing Better, Patsi's Story, Story Telling, Writing Great Blog Content, Writing Great Copy

Tags : Attracting Clients, blog traffic, engage readers, grow your reader base, personal stories

Build a Product Funnel on Your Blog:
Make Your Content Marketing Profitable

By Patsi Krakoff

Wednesday, October 28th, 2015

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website) Sell products or services because of your blog, or indirectly These are two key elements of a product funnel – a key […]

Categories : About Blogs, Content Marketing, How to...Tips, Pathway to Profits, Profit

Tags : Attracting Clients, business blogging, content marketing with blogs, converting readers to clients, product funnel

Write with this Easy Expert Ebook Outline

By Patsi Krakoff

Thursday, June 4th, 2015

Are you an expert? Then you need to write and publish an expert ebook. Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, […]

Categories : Attracting Clients, E-Books

Tags : Attracting Clients, expert ebooks

How to Write an Award Winning Expert Ebook

By Patsi Krakoff

Wednesday, May 27th, 2015

I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is yes: in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can […]

Categories : About Expert Ebooks, E-Books

Tags : Attracting Clients, expert ebooks

Story Telling for Blogs

By Patsi Krakoff

Thursday, March 19th, 2015

Do you use story telling on your blog or website? For anyone involved in persuading others (i.e., everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view. Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we […]

Categories : About Blogs, Attracting Clients, How to...Tips, Story Telling

Tags : Attracting Clients, personal stories, storytelling

The Scariest Blog: No Personality

By Patsi Krakoff

Thursday, October 30th, 2014

What’s the scariest blog post you have ever read? For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your […]

Categories : Attracting Clients, Content Marketing, Story Telling

Tags : blog content, business blogs, stories, storytelling, writing on the web

The ABC’s of Great Blogging:
Be Original and Offer Insight

By Patsi Krakoff

Tuesday, August 26th, 2014

When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules: “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley […]

Categories : About Blogs, Attracting Clients, Content Marketing, Writing Great Blog Content

Tags : Attracting Clients, blog writing, business blogging, content marketing with blogs

Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!

By Patsi Krakoff

Tuesday, July 22nd, 2014

Judith Briles is an author’s best friend, especially when it comes to book writing. When she speaks, I listen… and you should to, if you get the opportunity. But until her next authors and writers conference, here’s the next best thing: her latest book: Snappy Sassy Salty! It’s summer. It’s hot. Could you use a […]

Categories : Books, E-Books

Tags : blog writing, Content Marketing, expert ebooks, personal stories

How to Research Content
for Your Expert Ebook

By Patsi Krakoff

Monday, March 17th, 2014

How should you research content in order to write your expert ebook? This is a huge question for most writers, and a major reason why some ebooks never get written or finished. The field of online research methods is new and expanding rapidly. Using social media is a new opportunity for gathering information, but it’s […]

Categories : About Expert Ebooks, Books, Content Marketing, E-Books

Tags : Content Marketing, expert ebooks, online content