Sometimes my work involves traveling to far-off airports, and that’s never pleasant. Quite frankly, I don’t like leaving the comfort of my home here in paradise (Ajijic, Mexico). However, I’ll go anywhere to learn more about the craft of writing and publishing expert ebooks for my clients! This weekend, I’m joining Joan Stewart, the Publicity […]
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Write an expert ebook in 90 days? Do you think it’s possible? I do… here’s why: I’ve done it before with Content Marketing with Blogs. And I’m doing it again. From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks. When I ask them, 9 out of 10 professionals […]
If you’re an expert in your field and want to publish a digital book, how should you get started writing content? Write down 3 – 5 of your most compelling stories, ideas, nuggets, mistakes, or experiences you think interest your readers. What’s your point? (What’s your unique message you want readers to know that will […]
Starting to write your expert ebook is not the first step. What comes before ebook writing is key – Research what readers want most Find out what other books have been done Decide what you have to say that will make a difference Without smart preparation, you’ll find yourself bogged down with too much information […]
In my previous post I mentioned that a big problem for experts who want to write and publish an ebook is this: like the spy who gets killed by his own agency, “they know too much.” Experts know so much about their area of expertise that they tend to blast readers with a fire hose […]
Are you an expert? Then you need to write and publish an expert ebook. Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing […]
I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. The answer is yes: in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon […]
How to (Finally!) Start Your Expert Ebook… Sometimes the key is to just start, to take that first step. It gets the brain working and starts generating creative ideas. I don’t know how many times I’ve heard some pretty smart leaders tell me they want to publish a book… but… but… and well, then there’s […]
I’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing. Here are 10 questions to ask yourself before you write a single word of your expert ebook: Download the questionnaire here: www.Ebooks4Experts.com. Over 10 years […]
How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com? I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk, and gathering tips on how the experts do it (see my previous posts here and here.) Here are three more ebook […]
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