I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora, but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. In order for your readers to find you, read your content, and […]
An interesting post from Hubspot author John Hall: “Why Ghostwriting Thought Leadership Content Doesn’t Work.” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. As a ghostwriter of leadership content, my first reaction was to tell him he’s all wrong. But his article was an excellent outline […]
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