Can you tell a good story? Do you easily reveal what’s going on with you in your business? Better learn how to do this. Storytelling may be the most important key element to writing copy that persuades. I’m reading The Story Factor by Annette Simmons, and it’s full of wisdom that you can apply to […]
If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper, a report or a compelling article. This is part of the CAST acronym for ways to grow […]
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