Why Business People Speak Like Idiots: This book has a subtitle: A Bullfighter’s Guide. I believe they are referring to corporate bull. With a title like that, its gotta sell. Cynthia Kivland draws my attention to this book on her newsletter. She says: Throughout the book, authors Brian Fugere, Chelsea Hardaway, and Jon Warshawsky—who are […]
All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic? And, how do you write authentically, anyway? In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter: Tell them who you are and what you can […]
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