Shortcuts to Becoming a Bestselling Author/ Expert: 

10 Questions Before You Write a Single Word 
of Your Expert Ebook
©Patsi Krakoff, Psy. D.
www.Ebooks4Experts.com 
A note from Dr. Patsi Krakoff:
In the last four years, we’ve seen an explosion of ebook sales because of the proliferation of e-readers. Amazon has now sold more ebooks than all forms of print, ever. The barriers to publishing through traditional channels have fallen. 
Now has never been a better time to get your book written, formatted and available in both digital and printed forms. 
It doesn’t have to be long, or complicated, or expensive to do. But it does have to be high quality. You want your ebook to reflect the quality of your professional services. You want it to attract people to you so they will eventually hire you.
You can’t do it alone. There are a multitude of book publishing experts available to help you with each step of the process, including the writing, editing, formatting, design, publicity and marketing.
I am just one of a group of experts who can take you from start to finish. My expertise is in writing, and I’ve ghost written a best-selling Amazon book. 
What I’ve learned is that clarifying the topic and keeping that in mind as you write each chapter of the book is critical. To do this, I offer you this questionnaire as the pre-step to complete before you write a single word of your book. 
Take some time to write your answers to each question. Get some input from others. 
Never forget to focus on the needs of your readers. Help to solve their problems and they’ll want to read more of what you say. Use your experience and stories to make your book come alive with authenticity and real-world emotions.
Here’s to your successful journey to becoming a bestselling published author!
10 Questions Before You Write a Single Word of Your Expert Ebook

1. What is the area of expertise you'd like to focus on for this ebook?

2. What are other areas of expertise you also have, but which will be secondary to this?

3. What are your goals and expectations for this ebook? What would you like the results to be? Why?

4. Who are your targeted readers for this? Describe them in some detail. What drives them to make decisions?

5. What are your readers' biggest challenges/pain points?

6. How would you state your unique message, or how would you encapsulate your core philosophy in a sentence or paragraph?

7. What benefits will the reader get from using your ideas/concepts? Please list as many as you can.

8. What benefits would the reader/targeted client/prospect get from hiring you?

9. What proof do you have for your stated results? (statistics, quotes, testimonials, arguments?)

10. What are the disadvantages for a company or client who does not follow what you say? What is it costing them to not take the action you want them to take?

About Dr. Patsi Krakoff and GhostwritingOnTheWeb.com:
Dr. Patsi Krakoff is an expert in helping professionals create quality ebooks. For the past 15 years, her company ContentforCoachesandConsultants.com has been providing writing services for coaches and consultants so they can get found, get known and get clients on the Web.
Smart professionals know that they can’t do it all themselves. That’s why they use writing services with a specialty in their own field. Dr. Patsi is a trained journalist, psychologist, coach, online content marketing specialist, and certified ghostwriter and editor. 
Dr. Krakoff explains:
As the demand for quality content for professionals has skyrocketed and shows no signs of letting up, so has the demand for professionally trained ghostwriters.
Let’s face it, if you’re any kind of consultant, coach, trainer, author, or speaker, you probably tell yourself all the time how much you need more online content. 
Whoever said “Content is king,” didn’t mention that writing content is time-consuming, brain-busting, and burdensome. It also is a requirement for anyone with a website or online presence who needs to impress viewers and readers that they are credible experts in their field.
Solution: hire someone to do it for you. That’s what ghostwriters do. They write for you. The most common ones are called freelance writers and you can find them on any of the online sites. The big ones write books for Hilary Clinton and Donald Trump and may command $500,000 fees to start.
In between, there is a plethora of writers calling themselves ghostwriters with little training, because there aren’t any schools that teach such skills (except the one I found). So it’s really hard to pick the right one for your business.
I suggest that if you’re considering hiring ghostwriting services, read up on how they work and what you can expect. A starting point is Wikipedia, for general information on ghostwriting.
Everything I’ve been doing for the last 20 years has been ghostwriting for other professionals, even if I didn’t call it that. When I researched ghostwriting, I never found any sites that trained people until last year. I completed a year’s professional course through Cal State University at Long Beach and am now a Certified Ghostwriter. Not that a certification transforms one automatically to a whizz-bang writer. But I learned a lot about the book publishing industry, both traditional publishers and independent ones.
Whenever I tell people I’m a ghostwriter, they assume I write entire books for people. I do. But professional ghostwriting includes much more than writing full books as if in the author’s shoes. It also means professional editing and content expertise.
Sometimes people come to me with a vague idea, sometimes an outline, and other times a fully developed manuscript. As a ghostwriter, I step in and help make it more compelling. Ghostwriting services operate on several different layers, depending on the needs of the project. Therefore, fees can vary widely. The fees mentioned on the Wikipedia article are good guidelines, but every project varies, as you can imagine.
If you’re interested in learning more, give me a call at 858-224-5886. Tell me about your book, or your project. Let’s talk!
Patsi
Patsi Krakoff 
858-224-5886 (US VOIP number)
Office in Mexico: (52) 376-766-1135
Cell phone (52) 331-262-6196