I get emails from professionals new to Internet marketing, "Which is better, an ezine or a blog?"
Please read this article from Dr. Ralph F. Wilson, a long time email marketing expert who has over 32,000 subscribers to his successful e-newsletter Web Marketing Today. Wilson has decided to start a blog, and gives his reasons:
So which is better, an e-mail newsletter or a blog? Each has its place. For my carefully written and (hopefully) enduring articles and stories, an e-mail newsletter and website archives will be my medium of choice. For short, transient comments on books, articles, and current events, blogging is best.
You are right to stop and consider both of these marketing tools carefully before jumping in. Of course, if you're like me, you may just want to jump in and learn as you go, making mistakes along the way…
As long as you share your stories with your newsletter subscribers and blog readers you can't go wrong and you'll be leaving a trail of keywords all over the net like spilled milk and cookie crumbs…;-)
Dr. Ralph F. Wilson is one of the pioneers of Internet marketing, founding the Web Marketing Today newsletter in 1995 at the beginning of the commercial Internet. He is the author of hundreds of articles and more than a dozen books on Internet marketing and e-commerce.