Do you have personality? And are you showing it to your blog readers? Do they know what you look like and sound like, and can they get a glimpse of what your office space looks like? Do they know your hobbies, where you live?
Right now I'm in pajamas and there's a few strands of hair sticking up in the air. My work space is full of papers, books, coffee and Huey, the cat. But a professional video might show a different view…
One of the things I put forth in the Click Predictions ebook for content marketing trends for 2010 is that companies are going to start showing more personality. It's important to be transparent and personal in order to connect with your readers and future clients.
Simple way to do that? Video. And you don't have to have big bucks, big staff, and tech savvy to do it. I've been adding video here on this blog, and while I'm no expert and don't do it often enough, it works great for connecting.
Video = Traffic
Did you know this about video? It's a great way to capture search traffic: the strangers who type in keywords looking for information. Why? Because the human brain is wired to be attracted by pictures, especially moving pictures. Want to know moe?
Here's an audio interview from Blog Talk Radio and Willie Crawford as he interviews the founder of iFlashVideo.com, Jason Anderson.You'll pick up more key tips about why video is so important for content marketing.
This week I'm encouraging you to to get professional services through iFlashVideo.com for a small monthly fee under $50. Not because it's the best deal in town and I'm an affiliate, but because I believe what they're doing is too important to ignore.
Your business is too valuable NOT to have video on your site and blog. And you probably don't have a lot of time or energy to learn to do it as well as they can, so that you project a professional view to clients.
Do you agree?
(I don't want to beat you over the head with this like a carnival barker, but iFlashVideo is opening a monthly member's-only service, but they're closing it when they reach maximum capacity, 500 members. That's all they can handle and still provide good service. So if you're interested, don't wait, get on the list, click here. And go have fun getting your own professional clips made.)
Update: I'm wrong, they are closing enrollment in 2 more days, Feb. 11, 2010…
Here are some samples of their professional clips: