Lesson #2, How to “Do” an Ezine

Before you Begin:
Getting Clear

If you are by nature a writer, you will struggle less with writing and publishing an ezine. If you aren’t, here is some good news!

Most professionals are good at what they do—they’ve been educated and trained and have honed their skills with experience. Why should they struggle when it comes to putting some of what they know into a newsletter or ezine?

Here’s a few reasons our clients tell us they struggle with writing their ezines:

Fear of running out of something to say
Fear of giving too much information away.
Fear of not writing well
Fear of appearing too promotional or phony

These fears are actually unreal, but can feel very real at the time one sits down and tries to write copy.

Here’s what helps:

Get clear on you’re the core reasons for doing an ezine.

1. What is your higher purpose? This is the reason you have chosen to become a professional in your chosen field. What drives you to do what you do?

2. What is your business objective? Besides being in your profession for deep motivational reasons and a higher purpose, you are probably trying to make money and thrive doing what you love to do. What do you want your ezine to do for your business?

3. Who is your ideal reader (client)? If you have a clear picture of who your readers are and what their needs are, you can write content they would value.

When you are clear on why you are doing your ezine, the words will flow easily.

You won’t fear not having enough to say, because it is an expression of who you are.

You won’t fear giving away too much information, because you know that people will still need your services to implement your advice.

You won’t fear not writing well, because you will be writing from your heart. You will be writing to your ideal client, your ideal reader and will have a clear picture of who that is. Your writing will be personal, as if writing an email message to a client you already know.

You won’t fear sounding phony or promotional, because you realize people need and want your services. You are simply letting them know who you are and that you are there to help them—and how they can know more about you. You are being authentic without sounding promotional.

To read more about the Top Ten Mistakes Professionals Make with Ezines, click here to buy the ebook Secrets of Successful Ezines.

We have included many sample ezines you can learn from and have included pages of interviews from people who have created and grown their ezine subscription rates from 50 to 20,000 in just a few years. Click here to read more about why you should buy this important guide to writing an ezine that gets results.

“See” you soon!

Patsi Krakoff, Psy. D.
www.CustomizedNewsletters.com

Elge Premeau
www.E-MarketingStrategist.com