Why Business People Speak Like Idiots: This book has a subtitle: A Bullfighter’s Guide. I believe they are referring to corporate bull. With a title like that, its gotta sell.
Cynthia Kivland draws my attention to this book on her newsletter.
She says: Throughout the book, authors Brian Fugere, Chelsea Hardaway, and Jon Warshawsky—who are also responsible for the Clio Award-winning Bullfighter software—identify corporate speak as the numbing down of American business. …They define four traps that lure us into believing that corporate speak is the best way to communicate, and more importantly, they identify these traps as symptoms of what’s ailing corporate America.
At its core, Idiots is about abandoning stultifying corporate speak for the sake of expressing our individual personalities—our voice—at work, and harnessing the power of this voice to generate enthusiasm and creativity in the workplace. In this era of exploring individual purpose and mission and how these fit with our professional lives, Fugere and friends have a very timely message. “This book is about being yourself, reclaiming your voice, and letting some personality, warmth, and humor into your work life.” Simplicity and truth pack a powerful punch.
Which leads me to second that when it comes to writing better newsletters and blogs. Get rid of corporate speak when you write, if you are still entrenched in that jargon. Write from the heart more from the head, and throw in personal stories that illustrate your points.
But you know that by now, don’t you!
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