Last Wednesday Mari Smith, of Emails th@t Sizzle!, gave our listeners at Conversations with Experts teleseminar some great tips on writing better emails that get opened, get read, and bring results.
Here’s an abbreviated version of her tips. (To read more, subscribe to Newsletter Nuggets by sending a blank email to dr.patsi-45475@autocontactor.com.)
- Subject lines are very important, use first name of receiver and no more than 7 words or 50 characters.
- Use a question that can be answered by a ‘yes’.
- Use a compelling call to action with a time-limited offer.
- Be sure your name and company name are in the "From" field.
- Be clear on who you are writing to, address their challenges, what’s in it for them.
- Be clear on the action you want people to take.
- Be bottom line oriented, people want to scan and get short emails.
- Avoid hype!
- Deliver short tips and valuable, relevant info your readers can use.
- Avoid use of spam filter trigger words, use a spam checker such as www.lyris.com.
This was a great conversation full of powerful tips for using email to market your services and products. Don’t miss the audio recording if you missed the teleseminar: Use this link to order the audio now.
Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.
Conversations with Experts is sponsored by Build a Better Blog System.
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