Content Marketing Strategies for Smart Professionals

Tips Booklets: The Smart Way to Get Your Message Out to Clients

By Patsi Krakoff in How to...Tips, Writing Great Copy

Three things I love about Paulette Ensign, the Booklet Queen:

She found a niche for her talents and filled it, then carved it to make it unique
She gives practical, no nonsense steps for how you can easily create your own tips booklet
She has a great sense of humor, coupled with wisdom – a great combination

If you missed Paulette on our Conversations with Experts last Wednesday, get the audio recording. Learn how to do a short tips booklet. This makes sense for all you consultants, speakers, and authors who are working on a book. Go ahead and get a tips booklet out to your prospects while you are working on that book. It will do the marketing job for you while you are doing other things.

Some points covered:

1. Booklets are typically 3.5" x 8.5", fit in a #10 envelope, are 16-24 interior pages, saddle stitched, have minimal graphics with a cover printed on glossy cover stock.

2. Tips booklets should run 3000 to 5000 words. There’s no magic formula for the number of tips to include. Best to go by word count.

3. How do you write an effective tip? The first sentence starts with a positive action verb followed by no more than 2 sentences that tell why and how.

4. Tell the reader what you want them to do to move forward (don’t use "don’t to start a tip).

5. Write about what you’re passionate about in your business and/or about the most lucrative aspect of your business.

6. Tips booklets DO create author status; you don’t have to publish a traditional book to achieve the same credibility.

7. Use a graphic designer to format your booklet.

There are many points of entry for marketing your booklet and using it to promote your business. You’ll have to listen to the audio though to hear Paulette’s amazing success stories and case studies. Her examples will really help you think "outside the box" about how you can use tips booklets to spread the word about your business.

Get lots more info and resources on Paulette’s site.

Conversations with Experts is hosted by Denise Wakeman and Patsi Krakoff and sponsored by Build a Better Blog. Audio is 60 minutes and available for $9.95.