Conversations with Experts presents…
HitTail: How to Leverage The Long Tail
Wednesday, October 18, 2006, 8:30 p.m. ET (no charge, registration required)
Guest Expert: Mike Levin, HitTail.com
A handful of tech savvy businesses are beginning to look past analytics and keyword generation services and use a new tool that funnels users to their Web site without spending a dime. HitTail.com is a new product from Connors Communications that not only analyzes the words people searched on to find your site, but also makes suggestions about future writing topics that will guarantee even more hits. The current issue of BusinessWeek says HitTail can turn your site into a “click magnet.” For a more detailed explanation, watch this quick video.
Along with being the leader of Connors Communications’ in-house SEO team, Mike Levin is the founder of HitTail, a free tool for taking the overwhelming Long Tail data generated by web searches and turning it to manageable information in the form of writing suggestions. Recently, Mike spoke at MediaPost’s Search Insider Summit in Colorado on the topic. Previous to joining Connors he worked with Prophet 21, now Activant, and Scala Multimedia.
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