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Great Writing: The Last Forgotten Step

By Patsi Krakoff in Writing Better Ezines, Writing Great Blog Content, Writing Great Copy

These last few posts have been modeling the way to write better ezines and articles for the Web, faster, including how to craft good headlines.

But the final step in writing better is often skipped entirely: reread and edit your writing before you publish. In today’s rapid working environments, we are rushed to produce quantity with little attention to quality. Many bloggers insist on claiming their right to be spontaneous and never mind the typos.

If you are a professional, your writing on the web is your sales person. You wouldn’t send out sales staff without shoes and a clean shirt; why would you want to leave your writing with errors and bad grammar?

This is important for the impression you make on readers who may want to hire you. Not only do you want to re-read your stuff for errors, but also clarity from the reader’s perspective.

Here’s a great editing tip from Publication Coach Daphne Gray-Grant:

"…when we edit our own writing, we need to do more than make the text flow more smoothly, take out unnecessary words and fix grammar and spelling mistakes. We also need to ask ourselves the following questions:

-Who is going to read this?

-What do I want them to do?

-What might they misunderstand or find confusing or unbelievable (and how can I clear up that problem?)

For more Power Writing tips, subscribe to her ezine.

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