There is continuing debate about how much effort one should put into researching keywords for your blog posts and articles. On the one hand, writers like to focus on content and meaning. On the other, search engine savvy techies tell you you must research which keywords people are using frequently.
Here’s an article by a search marketing expert that addresses both issues, but with a reminder about how important good content is, especially when it has a call to action. PF Fusco writes for ClickZNetwork, and says, "Resolve to Produce Great Content." Here’s an excerpt:
Consider this simple premise: great content speaks to the end user and encourages desired actions.
Good content informs and inspirers readers. It entertains and amuses its intended audience. It’s passed from user to user and cited by others as having worth. Great content, however, encourages end users one step further: to click that button.
Great content should always contain a call to action, something that encourages end users to make a purchase, sign up for a newsletter, read a whitepaper, join a group, add a comment, or just keep reading.
The difference between good and great content is great content is actionable. The story doesn’t end with channeling its audience toward the content via search referrals. Rather, the story begins with it.
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