Blogging truly is a way to connect with the world. It opens doors, and sends potential clients to you without spending a lot of marketing money. But if you’re going to do a blog for your business, do it right. No free blogging stuff that leaves your blog looking like your next door teenager’s personal diary.
As The Blog Squad, Denise and I recommend Typepad, or if you are more of a techie, WordPress. Either way, you have to optimize your blog for business, otherwise you end up working for your blog, instead of the other way around. Your blog should work for your business to attract interested people into your realm.
This Thursday, January 25, at 8 a.m. PT (11 a.m. ET) on our 3rd radio show on VoiceAmerica channel, Blogging and Beyond, we are talking about the important elements of a good business blog. Here’s the info on the radio show. If you have questions you want answered on the show, submit them on the show blog, www.BloggingandBeyond.com.