Newsletter Nuggets – March 8, 2007
…tips and tricks for writing great ezines and blogs
Table of Contents
1. A Note from Patsi –New Rules for Writing a Press Release
2. March 07 Featured Article: Good Boss, Bad Boss: 20 Habits Leaders Should Stop Doing Now
3. What’s New on the Blogs?
A note from Patsi –There are new rules for writing a press release. Here are a few tips from Joan Stewart, affectionately known as the Publicity Hound. She’s an expert on writing press releases that work.
She shares these “new rules for writing a press release” with our listeners on our Blogging and Beyond radio show (the audio file is posted by Thursday afternoon).
• Press releases no longer have to announce legitimate news
• They no longer have to be only one page
• We can distribute them online as often as we want.
• They can include links so consumers can click through to a landing page or a sales page.
• We no longer have to use the "who, what, when, where and why" formula high in the press release.
• No longer do we have to consider a press release a failure if it gets no media attention. If it brings people into our sales funnel, we can proclaim the release a success.
• Under the new rules, we don’t measure the success of our releases by the number of clippings it has generated but by whether the press release has been able to change people’s behavior
To read Marketing with Press Releases: 10 Steps for Writing Internet Press Releases, visit
http://www.coachezines.com/2007/03/marketing_with_.html
Featured Article for March 07:
Good Boss, Bad Boss: 20 Bad Habits
Leaders Should Stop Doing Now
Categories: Leadership, Careers, Coaching
http://snipurl.com/Mar07CN
“We spend a lot of time teaching leaders what to do. We don’t spend enough time teaching leaders what to stop. Half the leaders I have met don’t need to learn what to do. They need to learn what to stop.”
—Management expert Peter Drucker, as quoted by Marshall Goldsmith in What Got You Here Won’t Get You There, 2007
The full article covers the following sub-topics:
Four Hot Buttons of Change
Discovering What’s Wrong
20 Habits That Hold You Back
Information Compulsion
Emotions
How to Change a Bad Habit
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