After you’ve posted daily on your key points of a concept, and written a summary with a call to action, it’s time to gather the individual posts together and edit them as stand alone articles.
Since they are already written, this isn’t difficult to do. You must keep in mind, however, that you are developing individual articles that you can use for multiple purposes. They must "stand alone" so you want to briefly explain the context of each step and how it benefits your readers.
A primary purpose of editing your blog posts is to make them clear to people who read them without any prior knowledge of who you are. Edit for brevity and clarity as much as for grammar and typos.
Cut out all extra words. Ask yourself "so what?" at each paragraph; keep being clear about what’s in it for the reader.
Each article should have a keyword rich headline that captivates readers and makes them want to read your article.
A primary purpose of articles is to submit each one to online article
directories. This is part of your marketing strategy to post as many
articles on the Web as possible, with keywords that tie in to your
business. This makes it easier for prospects to find you.
When your articles are accepted and posted in online directories, not
only will they be available for reprint by other people on other sites,
but they will act as attractors back to your site because of the links
in your resource box.
The resource box is where you put your name as author, your relevant
background information and what services and products you offer to
clients. Be sure to include up to 3 live links back to your site, your
blog, or your landing pages or ezine sign up page.
Want to know more about how this works? Visit www.ezinearticles.com.
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Serial Writing Formula: 1+5+2=7+1
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