Advertorial: Step 9- A Clear Call to Action

The final section of a good advertorial asks readers to do something. It follows your irresistible offer, where you sweeten the pot by throwing in bonuses and extra features. But why should anyone act now?

Unless you mention reasons to act now, people will put it off, maybe say they will think it over, and then forget about it. You should include scarcity and urgency in your copy to get your readers to act and act now.

How can you let people know that your offer is only good for a certain time period, or until a certain number of sales or registrations is reached? The key is to be rigorously honest and authentic. Anything less and you will trigger your readers’ BS antennae and they will abandon at the point of purchase.

I once got an email promoting an ebook in which the author insisted there were only a few copies left. That’s actually a pretty funny thing to say since most people know ebooks are digital publications, but the author destroyed his credibility by not letting people know it was a joke.

If you are doing a teleseminar and the telephone line really truly is limited to 100 or 1000 people, it better be true. Most people know that when registrations fill up, the professional can simply get a bigger bridge line.

Including scarcity and urgency issues in your advertorial makes a lot of sense, as long as you are honest.

Remember that your call to action must be clear, simple and easy to do. Don’t confuse readers with too many choices.

Here’s how I rewrote the call to action section for the Blogging and Beyond Mentor Program:

Step 9. Clear Call to Action

OK, let’s recap. There are two levels of membership: Basic and Premium. You pick the level that works best for your budget

With the Basic and Premium Membership you get access to:

 An exclusive members-only site for connecting and sharing resources and tips. All of our best stuff is on this site just for you: articles, videos, audios and an active discussion forum so you can learn from the wisdom of your peers as well
 Monthly teleconference calls that go in-depth on subjects as well as answer your questions (Value: $39)
 Our recommendations for the best free and low-cost tools to use to set up your blog, marketing system, ezine and more
 Discounts on all Blog Squad products and services
 Audio files and transcripts for all classes
 A featured interview about you and your business on our Savvy Biz Cast podcast

The Premium Membership includes all of the above features, PLUS:
 One personal coaching session (15 minutes) every month with Patsi and Denise to address your specific marketing issues and challenges. Value: $75

The monthly one-on-one coaching session alone is worth more than you’ll pay to access all the resources, the monthly teleseminar, and get your marketing questions answered.

OK, so what’s the next step?

If you think this makes sense for you and your business, here’s what I want you to do:

Join the program now: you’ll get immediate access to the information you need so you can start to implement and automate your marketing systems today.

You won’t regret it. We stake our reputations on it. As The Blog Squad, we know how important that is. We sincerely want to help you to succeed online.

You have nothing to lose because in the first month alone you will access important information not found anywhere else on the web that can open floodgates of traffic to your business.

Plus, we’ll throw in the wisdom of 63 more business experts if you act now. We love to over-deliver!

When you click on one of the two links and join The Blogging and Beyond Mentor Program now, you get access to the entire library of our immensely popular TeleSeries, Conversations with Experts: 63 audio programs with business experts. Interview with experts such as Dave Taylor, Bob Bly, Dan Poynter, Tom Antion, Brian Clark and other people who have made big money from using effective Internet strategies.

The value is priceless because it is full of information you need if you want to make money online, and if you were to purchase each program on its own, you would pay well over $600 so you can see you’re already way ahead of the game with a $29.95 investment in the Mentor Program!

What are you waiting for? Let us help you simplify and implement your 2007 Internet marketing strategies with the best darn online tools on the planet!

Choose the level that’s best for you:

Basic Membership – $29.95 Premium Membership – $49.95