Do you know how to do the two step biz blog boogie? It goes like this: take Rich Brook’s blog post on 10 Tips for a Profitable Blog and do step 1 and step 10.
Guest Blogger —Rich Brooks
President, flyte new media
There’s no doubt that more businesses are realizing the power of blogging to establish their expertise, rank higher at the search engines, and improve their communication with prospects and customers.
But as more companies jump into the blogosphere it becomes more difficult for your blog to get noticed, and therefore to make you money. Here are ten quick tips to make your blog a profitable marketing tool.
1. Blog for your audience. As the blogosphere matures, the face of business blogging is changing as well. Although the discourse can still be freer than your Web site or email newsletter, people want content they can use. A few posts in a row about what you had for breakfast and you’re toast.
10. Leverage your blog traffic into real business. Don’t forget that this is your business blog, not your personal one; you’re looking for a return on investment. Create appropriate calls-to-action in the form of links that drive traffic from your blog to your Web site or online store.
Just don’t be too heavy handed; visitors won’t become subscribers or customers if you’re doing nothing but self-promotion. Use a deft hand to establish your expertise and build relationships with readers, but make it easy for them to buy from you when they’re ready.
Blog for your customers because nothing else will have an impact if you don’t focus on their needs. Blog for your business because the purpose of a business blog is to help your company grow and succeed.
To read steps 2 through 9, visit —Flyte New Media Blog
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