Can you tell a good story? Do you easily reveal what’s going on with you in your business? Better learn how to do this. Storytelling may be the most important key element to writing copy that persuades.
I’m reading The Story Factor by Annette Simmons, and it’s full of wisdom that you can apply to writing sales copy. Stories do what facts can’t: they connect with readers on a feeling level. They do more for building trust and credibility than anything else you can do in a sales letter.
In fact, here’s my own story about this:
I’ve been studying emails and the authors who demonstrate what I
clearly see as effective marketing copy. One such person whose emails I
always scan is Lorrie Morgan Ferrero. This copywriting expert knows how
to tell a good story.
After reading Lorrie’s Red Hot Copy emails, I always come away either enlightened or amused. I enjoy her stories about her life.
As a result of feeling like I know her, I went to Lorrie’s one-day copywriting event. I’ve become a big fan, because of the connection that was initially created through her stories, and then backed up by the fact that she delivers good content through her programs.
I never would have signed up if I hadn’t felt – on a feeling level – that I could trust her and could learn from her. And this feeling isn’t created by delivering good sales copy, but by telling personal stories.
All the sales letter writing formulas in the world won’t do what a good story can do.
That said, …you better learn how to do both!
If you want to learn more from Lorrie Morgan Ferrero, here’s information on a free teleseminar The Blog Squad is presenting to our Blogging and Beyond Mentor group:
Blogging and Beyond Mentor Program teleseminar:
Lorrie Morgan-Ferrero, Red Hot Copy
Monday, December 10, 2007, 5 p.m. ET
Learn the important keys to writing copy that gets results.
Join the Blogging and Beyond Mentor Program to attend monthly teleseminars and get access to dozens of audio programs, videos and resources to build your business online. 30 Day Trial for only $9.95.
Click here for information on the program: www.theblogsquad.net/mentor
Previous experts include Brian Clark, of Copyblogger and Teaching Sells, Phil Hollows, CEO of Feedblitz, Jeff Herring, The Article Guy, and Alan Levy, Founder of Blog Talk Radio. The popular series has focused on creating information products, podcasting, Web sales processes, ezines, blogging, and ecommerce systems.
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