Blogs haven’t replaced ezines. Even though you may be tempted to put all your time and energy into maintaining your business blog, you would be wrong to ignore your newsletter.
Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, and then judge for yourself if it’s worth the time and effort (and money).
LIsten to these success stories, and you’ll find out why ezines are not dead…
Patsi,
Just this morning I had another woman say to me, "It’s great to hear from you each week through your ezine. It helps me stay connected to you, your work and it (the ezine) provides me with thought provoking ideas, and useful tools to be successful in my life."
For me the newsletter is an intimate way to stay in contact with
clients and a non threatening resource for potential clients to learn
more about me and how my coaching can help meet their needs.
I offer many different types of seminars and workshop in addition to
coaching and so it is a quick way to keep people up to date on the
different types of services I offer to help meet their goals.
The name of the ezine is Living with a Heart Fully Alive .
Laura Longville
www.inatm.com
—
Patsi,
While I have not updated my newsletter list currently, I have had great
success, both using them as a tool for recruiting people who "need"
more information, but also as a credibility tool. Many of which
resulted from our collaboration for a year and I keep them at:
www.b-coach.com/news
Because the nature of these–as evergreen with a hook–I can continue
to pull individual newsletters from this list when people request
specific information and provide general information by sending them to
the site.
I will this year, turn most of these into white papers for sale (I sell
6 of them now) and continue to enjoy continual sales over the past 8
years of those I invested in writing.
I think the approach I took is till valid; I started out to write not
about news, but about topics my clients told me they wanted information
about…and it still works.
Mike Jay
www.b-coach.com/ "coach training for everyone"
—-
Patsi, my newsletter prompted an inactive account to become active. A publishing company bought my sales training, trained their sales people and were satisfied with the results. My attempts to win more business from them were not successful though my client remained on my mailing list.
Two years later an issue of my newsletter received a "reply" email from my client, asking me to call him. An article in the newsletter made him realize that his new sales strategy would require his reorganized sales organization to recommit itself to a consultative style of selling. I proposed an implementation plan, we came to an agreement and soon after I was back in the account.
Had he not read my newsletter I doubt that he would have thought of the value of sales training and probably would not have contacted me.
Dr. John N. Brennan
Interpersonal Development, LLC
—
Patsi,
The newsletter is a very important part of my business, but I am not
sure I have a particular event where I can demonstrate that point. I
greatly appreciate your help and the quality product you produce.
Thanks and good luck on the book chapter.
—
Good afternoon Patsi,
Most definitely I have had great success with my newsletter!
Since starting my newsletter 2 years ago I have signed up 40,000
subscribers all interested in knowing more about our golf in Thailand
services. I religiously send out newsletters every 3 months and with
each issue get around $10,000 US dollars in new orders.
In addition, I
send my newsletters to my suppliers and partners and they have in turn
expressed interest to contribute to my newsletter in the form of
infomercials about their products. This had developed into a successful
advertising revenue stream for Golfasian to the tune another $1000.00
per issue. The later represents pure profit for us.
Finally I post my old newsletters on my web site in both html and pdf
formats. The former is seen as new content by all the spiders, thus
helping our organic search rankings!
My newsletter and subscription list is so successful that I am now
moving to a bi-monthly format and even thinking of renting my mailing
list to other golf related companies. I will keep you posted as to how
things turn out.
Please feel free to publish or use this as you best see fit. In fact
most of what I learned about newsletters and mailing lists was from
your initial conversations with experts series, which has pretty much
everything needed to grow a successful online and offline business!
Best Regards,
Mark Siegel
Managing Director
Golfasian Co. Ltd.
The golf experts in Thailand, Vietnam, and Cambodia!
—-
Patsi:
I have been reading and studying and learning about newsletter,
article, press release and ezine writing from the Blog Squad as well as
a few others.
Since we are a small company working on a very limited budget and I
have built everything from scratch (including our web site), I have
greatly appreciated all the teleseminars and information you have
provided.
I have slowly built my newsletter "following" from two friends (for several weeks) to 500 since October 2007. My newsletter tries to provide
personal safety information for awareness in our homes, at work and in
transitional areas.
Although I’ve had people slowly sign up and "trickle in", it’s hard to
know what the feedback is or if anyone actually reads what I write.
The greatest compliment I could have received was from a woman who
worked for U.S. Bank.
She wrote me one evening and said that her email had been down and she
had missed a few of my Newsletters that hadn’t opened and she wanted me
to "resend" them to her – she knew she had missed some wonderful and
worthwhile information. Wow – for me, just knowing I was able to "give
a little bit"
and hopefully make a difference in the safety choices in someone’s life…that is what it’s all about! Helping …
Thank you for Educating – you have made a difference! Greatly appreciated….
Kimberly Elliott, MBA, PhD, www.execdeftech.com
—-
Patsi,
I’m pleased with what my newsletter is doing for me although it hasn’t
resulted in any "money in the bank" yet. It has however heightened
awareness, helped build our brand and brought in inquiries, referrals
and requests for information. Considering the small number I send out
(about 150 per issue), I am very pleased after just two issues with
you. I’ll be happy to expand on this should you be interested but maybe
you’ll hear from people who have actually gained new clients. I’m not
quite there but I feel it will happen.
Let me know is you would like more details.
Best regards,
Judith A Delapa
—-
Patsi,
The success I have had because of "our" newsletter has been terrific. I
have great results gaining new business today because people have been
reading as far back as three years ago when they first starting
receiving my newsletter. A longtime reader just referred me to Airbus
North America after reading my February issue. Yes, I will be working
with Airbus North America because of the indirect response to the
newsletter.
I love hearing from people who say, "I know you, I love your newsletter. My boss or someone passed it on to me." Being known throughout Palm
Beach and Broward County due to the newsletter is the best marketing
and branding I can do.
I have been asked to be a keynote speaker with many organizations such
as BAIFA, BOMA and Executive Forums because people read a particular
article and asked me to speak on that subject. Of course, I close
business every time.
Thanks for lending credibility to Proffitt Management Solutions. You are a tremendous asset to me and my business.
Nancy Proffitt, MBA
Turning Potential into Performance
—-
Patsi,
I can’t say that I’ve received new clients because of my newsletter.
What I can tell you is that when it goes out, I always receive emails
from people I don’t usually hear from, telling me how much they enjoyed
reading it, found my information timely and applicable, and in general,
thanking me because they look forward to receiving it.
As well, when at business functions…I will often have someone say to
me "I know who you are, I get your newsletter." I believe it keeps my
name and what I do "out there." I see my newsletter as contributing to
my success. It makes a statement that speaks to my brand.
I just met with the COO at a company where I’ve been coaching. He told
me that that the employees (the ones I’ve coached) forward him my
newsletter.
He said, "They want me to read it because they feel the content is
often pertinent to what’s going on at the company." There are over 100
employees at this company and I’ll soon be asking if I can send
everyone my newsletter.
Patsi, hopefully this is helpful. Feel free to use these comments and to make edits where necessary.
Best,
Linda Yaffe www.workingmatters.com
—-
Hi Patsi,
I’ve had some wonderful success with my newsletter! I’m a life coach and psychotherapist, and the newsletter (Pleasure and Soul) has hugely boosted my business. Writing the newsletter has helped me become clearer about my niche (deeply frazzled women aged 45-60 who want more deep pleasure in their lives), and the issues my target market faces.
The newsletter has created community with the now 700+ women readers, and has spawned a blog that I’m just launching. I’m delighted how the newsletter and blog seem to complement each other.
Plus I’ve had a hoot doing it!
Writing the articles has enriched my personal life as well in many ways.
Feel free to check out my newsletter back issues at www.MelissaGayleWest.com, and the new blog at www.FeralNun.com. Best wishes for your article! I love your work!
With deep gratitude for what you offer,
Melissa
~~~~~~~~~~~~
Melissa Gayle West, M.S.
Licensed life coach and psychotherapist
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