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Blogs Haven’t Replaced Email Newsletters

By Patsi Krakoff in Content Marketing, Email Marketing Tips, Managing Your Ezine & Blog Tasks, Writing Better Ezines

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Thanks for voting on the Vizu Poll about email newsletter formatting preferences. If you haven’t voted yet, please do. The poll is found if you scroll down a little on the right, in bright pink.

Why should you do an email newsletter if you’ve got a blog? When it comes to content marketing, you want to increase the chances that people will read what you have to say. You need both a blog and an emailed newsletter (or ezine).

Today I got Darren Rowse’s Problogger.net newsletter in my inbox and he reminds us that email newsletters are still a best practice of smart bloggers. Rather than repeat all his wisdom, here are the links to read a couple of his posts about this:

  • 8 Reasons to Add a Newsletter to a Blog
  • When Should You Add a Newsletter to Your Blog?

Email newsletters aren’t a thing of the past. Blogs haven’t replaced ezines. A newsletter gives additional information in a way that is different, more traditional.

Not many blog readers use RSS feeds to get blog updates. Many who
find your blog through a search  won’t keep coming back unless you off
a way to capture email addresses.

We use Feedblitz to offer an
email subscription for blog updates, and this list can also be used to
send out a weekly or monthly newsletter. We use KickStartCart for our newsletter subscriptions.

People like getting information in a variety of ways and you should
never assume anything about their preferences. Give them a choice.

Want to know more about communicating with your prospects and gaining greater online visibility? Subscribe to Savvy eBiz Tips, The Blog Squad’s bi-monthly ezine.

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