6 Questions for Better Content Marketing

Here are 6 key questions to ask yourself every time you review your online content that markets you and your business:

1. What problem do you solve?
2. Who are you writing for?
3. Why should anyone read this? Does the headline compel people to read more?
4. How are you different from your competitors?
5. If your ideal clients were to search for solutions to their problem, what keywords would they use? Are these keywords in the headline, first paragraph and repeated in the body?
6. What key piece of content do you give away to visitors that showcases your expertise and engages with readers on a really human level?

These review questions apply to all your content: blog posts, emails, e-newsletters, special reports. What else should you ask yourself before you publish content? What am I missing that needs to be considered?