Do you know how to turn your blog into “The best darn marketing tool on the Planet?” Clearly not everybody is getting the best bang for their buck, but if you follow these 3 suggestions I give you in this video, you’ll learn the basics of what it takes to get found, get known, and get clients using a blog as your main marketing hub.
So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together.
I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started.
Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Here’s what he produced for me at his new company, iMotionVideo. Let me know what you think.
(Are you using video to promote your business? It’s easier than you think. One of the things I like about having a service do videos for me regularly is that it forces me to get one done monthly. I can always supplement with informal videos using my Flip video recorder, but without the deadline of having to submit a script every month, I seem to procrastinate.)
Once a video is created the steps for uploading to YouTube are super silly-easy, and pasting the embed code into a WordPress blog is also easy. Then I have a virtual assistant submit the video to several video sharing sites, similar to article directory sites.
The end result is that I show up in web searches much more often than before I used video clips on the Web. It’s another way to get found.
On a human level, it gives people a chance to see you and hear you, which of course goes towards building trust. People want to do business with people similar to themselves. They can’t really “size you up” with just words on a screen.
Let me know how I can help you get better results from your online marketing efforts. When people have a particular problem and go onto the Web searching for solutions, they should be able to find you easily… if you’ve got their answers. Can they?
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