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Put Down Your Twitter Toys & Get Back to Work!

By Patsi Krakoff in About Blogs, Content Marketing, Online Marketing

It-workedI am looking at the Twitterverse and shaking my head. So much going on
there, so much noise. Looks like some of you are having just too much fun over there…And like a kid with a new toy, some of you are
abandoning your old stand-by business blogs in favor of quick updates
on Twitter.

Tsk, tsk.

Put down your Twitter Toys right NOW! Some of you are making too much noise. All that laughing, it can't be good for business, now can it?

Really? You're getting new clients and making money and having a good time, too? Can't be true…and yet…just last week I got a new client who told me she found me through a re-tweet…

I love the new lists on Twitter, what about you? It's a great way to eavesdrop on some of my favorite blog stars.

The thing is, that in spite of all that networking and socializing, somehow Twitter is becoming a BIG driver of blog traffic back to my blogs. I can't deny it. Hmmm, maybe I'll just take one more peek over there before I post this.

In the meantime, here's an important post I want you to go read: 19 Reasons You Should Blog And Not Just Tweet by Adam Singer over on The Future Buzz.

Blogging
demonstrates true commitment and passion to your industry that you
really can’t fake long-term.  Most won’t be able to sustain it over
long periods of time with frequency, but those who do so are rewarded
in spades and stand out from the crowd.

Twitter
is in a sense social sticky notes… It’s snack-sized content. Are you
or your business interesting enough to provide the full course?  It’s
telling who engages deeper vs. those who simply choose to engage 140
characters at a time.

Isn't it time we get back to writing
meaty, useful blog content instead of just poking our heads in and
retweeting something? Now, don't get me wrong, I love Twitter. But I
also enjoy good business blog content that educates, entertains, and
grabs me where I feel it.

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