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Sneezers: Spreading the Word

By Patsi Krakoff in Fun and Irrelevant Things About Patsi, Online Marketing, Teleclasses & Seminars, Writing Great Press Releases

Woman_in_rollers_blowing_her_noseI came down with a raging head cold over the weekend, so bad I missed my tennis games. Which got me to thinking about "sneezers" and how they can spread the word about your products or services.

We have a teleseminar Tuesday March 6 about Viral Marketing, or how Greg Pincus went from 30 to 32,000 blog visits in two months and landed on Slashdot, the NYTimes, and got a 2-book contract.

That’s "sneezing" at its finest. Greg knew that to get the word out he’d need a little help from his friends on other blogs and in the media. First he had to find a "hook" or something that people would want to pass around to their friends. (Would you believe that poems were what he used to capture people’s imaginations?) To register for the teleseminar, click here: www.blogsquadteleseminars.com/viral.

I got curious about where the whole viral marketing thing got started and did some research on Wikipedia. Read my post over at BizTipsBlog for a brief history.

The point is… what king of viral hook can you think up? A game, a video, a puzzle…what will capture the imaginations of the sneezers in your database? Go on, don’t be afraid…infect a loved one and spread the word.

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