When is the last time you researched your area of expertise on the major search engines like Google or Technorati? This week I did a little web searching using the key words and phrases that people use when searching for information on ezine publishing. I was pleased that this blog, CoachEzines, came up 1st and 2nd for some terms in Technorati, and in the top 10 for some terms in Google.
Technorati is a good way to search for other blogs in your field, but it also can search article directories and other sites.
I was disappointed that there were hundreds of articles on the topic of ezines in article directories, and only a few were mine. I need to submit more articles.
Doing this research is time consuming…you can’t help but get screen sucked for hours. There is a lot of garbage on the Internet, and a lot of splogs, or spam blogs that exist only for generating ad link revenue.
But the end results are beneficial. It is now clear to me that I need to submit more short articles to the article directories on ezine topics so that people can find my websites and blogs more easily.
Here’s what you can do: Use the search engines to find out how easily people can find you on the web, and then create the content needed.
More reasons to do the search: Find out who your competitors are, and do what they do, only better. And, comment on your colleagues’ blogs: you never know when they’ll give you a mention, and some link love.
When’s the last time you did a search on your area of expertise? Find any surprises? Hit the comment link below and share, I’m curious about your experiences and if this helps you in your business…
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