Here’s an interesting post from Nancy Schwartz’s Getting Attention Blog. Evidently the Cirque du Soleil is harnassing the power of email marketing, getting on the list building band wagon and generating a fan club to boost business. Here’s an excerpt from Nancy’s blog (which I highly recommend subscribing to, btw).
Take a look at Cirque’s email marketing approach — directly transferable to nonprofit organizations for fundraising, advocacy, membership or volunteer campaigns, or ongoing relationship development. Cirque:
- Promoted the email list development as "Join Our Fan Club", not "Sign Up for Our Email List", and featuring that invite right on the home page. Becoming a member of a club is much more enticing than becoming an email subscriber.
What a great tip! What kind of ‘club’ can you promote so that people feel proud to join and get the insider tips or information exclusive to club members?
I’m not sure that people would join "The Blog Squad’s Fan Club"…although we do have two fans, I think, at last count. But maybe people would feel more inclined to join the "Savvy eBiz Tips Club", and get smart tips for marketing online, instead of a signing up for a newsletter.
What do you think? And what kind of club could you envision for building a list for your business? Any good ideas out there?