Archive for List Building Tips

Managing Your Newsletter Email List:
5 Must-Do’s


When it comes to creating or growing your newsletter email list, you need to stay on top of managing it so it brings you clients.

Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception.

Here are five things you must do to manage your email list effectively: Read More→

Top 5 Content Marketing Blog Aggregators

5 Best BlogsHave you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links.

I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Read More→

E-Newsletter Review: How’s Your Ezine?

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results (get found, get known, get clients!) If all you’re doing is publishing good information, without personality, without offers, what’s the point?

I got an email from a client who lamented the poor results from her emailed newsletter. After a year she reported:

  • No new clients came to her after reading it
  • No new sign-ups were happening (or were rare)

She asked what she was doing wrong. Here were some of her questions, followed by my answers. This would be a good time to check your own e-newsletter for opportunities for improvement.

  1. Could it be the article is too long?
  2. Could it be I don’t know how to sell myself with my newsletter?
  3. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)?
  4. Could it be that many people check their emails on their phone and do not have time to read my newsletters?

The person asking these good questions is an executive coach. She needs to “sell herself” by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. Read More→

10 Ways to Use Facebook as a List Building Tool

(Annalaura Brown is guest blogging this week, while Patsi’s on vacation.)

Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income.

  1. Share your blog posts.

You can do this automatically by using one of several tools such as or networked blogs.  Both of these tools allow you to post a blog post on your blog and then have the post automatically show up on your profile or fan page or both. puts it in your status update while networked blogs puts an image and a summary of the post on your wall.  You will find that many people will read your blog posts from FB, comment, subscribe to your list etc.

2.       Share your compelling opt-in offer.

You want to of course do this on your blog but they are additional ways that you can do it on FB too. Some examples of ways that work to do this are:

  • Include in a status update along with some cleverly written text
  • Put it as a link on your fan page along with an explanation
  • Put it with a description of a video that you upload to FB.

3.       Use the notes application.

This is Facebook’s way of allowing you to write blog posts directly on FB. You can write notes with text and pictures and tag your friends to draw their attention to it. Make sure to avoid tagging too many people or tagging people who might not appreciate the gesture. You also want to always offer value with a link at the bottom to your opt-in offer. Avoid writing notes that may be seen as spam by others.

4.       Share videos.

Videos are very popular on FB and if you do it right, your video may even go viral and be shared by others and create even more visibility for you and your offer. Make sure to include the link to your opt-in offer with the description part of your video.

5.       Offer your offer as a solution to people’s problems. Read More→

Create a Profit Funnel: 6 Steps to Better Offers

Smart-shoper-isolated-v2 What are your product peripherals? I mean what other products and services are your readers interested in? What else can you offer them, besides your own products and services? More products means more ways to enter your funnel, and create more profits.

For example, people come to me to get help with their newsletters and blogs. But what else do they need? They need other marketing tools. They need content marketing planning & coaching, they need video, shopping cart, ebooks, etc.

Having a great newsletter or a great blog doesn't mean squat if it doesn't work to sell your stuff. My target audience of smart professionals may also need help with copywriting, social media strategies, surveys, podcasts and teleseminars, videos, and information products like ebooks.

Read More→

Build a Product Funnel on Your Blog through Content Marketing

Funnel-Red Are you building a product funnel on your blog? If not, you're leaving money on the table. Not only that, you're missing an opportunity to solidify the relationships your hard-earned content marketing efforts are creating. (Photo: Shutterstock)

It's odd that Wikipedia doesn't have a page written about this key internet marketing strategy. There's a page for purchasing funnel and one for sales funnel. And there's over 3 million results on Google for product funnel. Okay, don't go there now, here's what you need to know:

Content marketing works because you take a reader through the steps of getting to know you, like you, and trust you. This is the KLT factor. Here's how it works:

  1. Your blog should have cornerstone content pieces to communicate your core values and passion and business mission. These are stand-alone pages to highlight your core information.
  2. Your blog (or website) should have a well-crafted bio or About page, which tells your back story, who you are, and why you care.
  3. Your blog or website should have client stories, case studies and testimonials everywhere to tell your clients' experiences with working with you, your products and services.
  4. And next, you need continual, clear calls to action, so that readers can take the next steps.

Next Steps

Read More→

7 Steps to Networking with A-Listers (plus free workbook)

Do you know how to network well, so that it's easy for you to get top people in your field to help promote your stuff?

Networking has changed a lot in 10 years, since the advent of online social networking. But the rules remain the same. For example, “Givers get” remains the golden rule of any place where business networking occurs (Twitter, LinkedIn, Facebook, you name it).

Dave Navarro has released a great workbook for learning how to network your way to the top. It’s the best report I’ve read in recent times on how to do the networking thing right. You don’t want to waste your time. And networking is full of time-wasting traps.

Especially if you’re an introvert like I am, and you’re not sure you like hanging out with humans in the first place (there’s no delete button and you can’t refresh), you must read this report and get the free workbook.

Here’s my advice if you’re competitive, want your business to be successful, hate networking, but love what it brings you (new business, fame by association, coat-tails to ride on)…

Go here and download the workbook:

       7 Steps For Networking With A-Listers Fast (With Free Workbook)

The reason this is important is because you can't sell your information products, ebooks, or fill your teleseminars without people knowing you, liking you, and trusting you.

The only way to build a list or a community of raving fans is to network. The more you can network with the famous and semi-famous, the more others will know, like and trust you.

So get the workbook, read it, work the steps and then you'll know how to get the A-Listers into your teleseminars and testimonial pages.

7 Steps For Networking With A-Listers Fast (With Free Workbook)

Linkbait Content: 6 Ideas for Article Hooks

Fishing_businessman As you might have read, I'm doing some blog improvements with Easton Ellsworth and his Visionary Blogging program. One of the things we talked about was creating what he calls "linkbait content" for my executive coach marketing site,

I'd like to share his linkbait ideas and some of mine, because these ideas for content are good and easy to translate for any niche.

Unless you are a techy-type, and into search engine optimization, you might not be clear on what "linkbait" really means to you and your online content marketing efforts.

Wikipedia defines Linkbait like this:

Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Matt Cutts of Google defines link bait as anything "interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature.

Here's why this is important:

Read More→

Visionary Blogging Opens Eyes…

Dog_pink_goggles It's really important to get another pair of eyes to look at your blog. No, I'm not talking about glasses, which make you see what you're looking at better. I'm talking about a different set of eyes, someone who doesn't see what you see, but sees the stuff you can't or don't see.

How do you find the right person to ask to give you new vision? Well, the funny thing about content marketing is that I'll remember the name of someone who's written an intelligent piece years before.

So when I got an email from Easton Ellsworth, promoting his new blog review program, somewhere in the back of my mind I remember some good stuff he wrote a long time ago. I can't remember what exactly, but I remembered his name.

I just signed up for his Visionary Blogging program, and are my eyes wide open! For a reasonable fee, (are you kidding? I mean, this is really cheap and worth a lot more than he's charging right now!) he's already given me some money-making tips for my other blog site and business. I can't share them with you just yet, I'm still working on them.

But I will share with you the casual email Easton sent out, with the links to click through if you're interested in getting some top-notch feedback for Visionary Blogging, including social networking advice. Here it is…

Read More→

Content Delivery: Gated or Not Gated?

Is your content gated or not? This is a new term for me, but it captures this marketing tactic:

When you offer an ebook, audio file, white paper or special report off your site, it's "gated" if you require a reader's email address. It's not gated if you allow digital downloads freely without any exchange of information.

This is stirring up a big discussion on blogs such as David Meerman Scott's Web Ink Now, Joe Pulizzi's Junta 42, and Newt Barret's Content Marketing Today.

Here's an example of gated: The Blog Squad's free ebook Better Business Blogging. It's an free give-away with plenty of information on how to use a blog for business results. We've used it for a while now as a lead-generator.

Read More→