List Building Tips | Writing On The Web by Patsi Krakoff, The Blog Squad

Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Archive for List Building Tips

E-Newsletter Review: How’s Your Ezine?

By Patsi Krakoff

Wednesday, January 5th, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results (get found, get known, get clients!) If all you’re doing is publishing good information, without personality, without offers, what’s the point?

I got an email from a client who lamented the poor results from her emailed newsletter. After a year she reported:

No new clients came to her after reading it
No new sign-ups were happening (or were rare)

She asked what she was doing wrong. Here were some of her questions, followed by my answers. This would be a good time to check your own e-newsletter for opportunities for improvement.

Could it be the article is too long?
Could it be I don’t know how to sell myself with my newsletter?
Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)?
Could it be that many people check their emails on their phone and do not have time to read my newsletters?

The person asking these good questions is an executive coach. She needs to “sell herself” by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. Read More→

Categories : Content Marketing, Executive Coach Ezine Article Topics, Getting Read, List Building Tips, Managing Your Ezine & Blog Tasks, On Writing Better, Promoting Your Ezine +/or Blog, Writing Better Ezines

Tags : Attracting Clients, Content Marketing, e-newsletters, ezines, Online Marketing, personal stories, personality

10 Ways to Use Facebook as a List Building Tool

By Patsi Krakoff

Friday, December 3rd, 2010

(Annalaura Brown is guest blogging this week, while Patsi’s on vacation.)

Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income.

Share your blog posts.

You can do this automatically by using one of several tools such as ping.fm or networked blogs. Both of these tools allow you to post a blog post on your blog and then have the post automatically show up on your profile or fan page or both. Ping.fm puts it in your status update while networked blogs puts an image and a summary of the post on your wall. You will find that many people will read your blog posts from FB, comment, subscribe to your list etc.

2. Share your compelling opt-in offer.

You want to of course do this on your blog but they are additional ways that you can do it on FB too. Some examples of ways that work to do this are:

Include in a status update along with some cleverly written text
Put it as a link on your fan page along with an explanation
Put it with a description of a video that you upload to FB.

3. Use the notes application.

This is Facebook’s way of allowing you to write blog posts directly on FB. You can write notes with text and pictures and tag your friends to draw their attention to it. Make sure to avoid tagging too many people or tagging people who might not appreciate the gesture. You also want to always offer value with a link at the bottom to your opt-in offer. Avoid writing notes that may be seen as spam by others.

4. Share videos.

Videos are very popular on FB and if you do it right, your video may even go viral and be shared by others and create even more visibility for you and your offer. Make sure to include the link to your opt-in offer with the description part of your video.

5. Offer your offer as a solution to people’s problems. Read More→

Categories : Content Marketing, List Building Tips, Social Media Stuff

Tags : Attracting Clients, Content Marketing, Online Marketing, social media marketing, writing on the web

7 Steps to Networking with A-Listers (plus free workbook)

By Patsi Krakoff

Tuesday, October 6th, 2009

Do you know how to network well, so that it's easy for you to get top people in your field to help promote your stuff?

Networking has changed a lot in 10 years, since the advent of online social networking. But the rules remain the same. For example, “Givers get” remains the golden rule of any place where business networking occurs (Twitter, LinkedIn, Facebook, you name it).

Dave Navarro has released a great workbook for learning how to network your way to the top. It’s the best report I’ve read in recent times on how to do the networking thing right. You don’t want to waste your time. And networking is full of time-wasting traps.

Especially if you’re an introvert like I am, and you’re not sure you like hanging out with humans in the first place (there’s no delete button and you can’t refresh), you must read this report and get the free workbook.

Here’s my advice if you’re competitive, want your business to be successful, hate networking, but love what it brings you (new business, fame by association, coat-tails to ride on)…

Go here and download the workbook:

7 Steps For Networking With A-Listers Fast (With Free Workbook)

The reason this is important is because you can't sell your information products, ebooks, or fill your teleseminars without people knowing you, liking you, and trusting you.

The only way to build a list or a community of raving fans is to network. The more you can network with the famous and semi-famous, the more others will know, like and trust you.

So get the workbook, read it, work the steps and then you'll know how to get the A-Listers into your teleseminars and testimonial pages.

7 Steps For Networking With A-Listers Fast (With Free Workbook)

Categories : List Building Tips, Online Marketing