As you might have read, I'm doing some blog improvements with Easton Ellsworth and his Visionary Blogging program. One of the things we talked about was creating what he calls "linkbait content" for my executive coach marketing site, ContentforCoachandConsultants.com.
I'd like to share his linkbait ideas and some of mine, because these ideas for content are good and easy to translate for any niche.
Unless you are a techy-type, and into search engine optimization, you might not be clear on what "linkbait" really means to you and your online content marketing efforts.
Here's why this is important:
Link bait in search engine optimization
Part of successful linkbaiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem.
Social media traffic can generate a substantial amount of links to a single web page.
Here's the key, this sentence in Wikipedia: Sustainable link bait is rooted in quality content.
A site achieves greater authority in the eyes of Google and other search engines when external sites are linking back to it. Any article or webpage or blog post that a lot of other people deem important enough to send their readers to, by linking to it, gains authority.
This is why it's important for you to have a lot of content on your sites, with a variety of keywords that your ideal clients would be using when they do a Google or a Yahoo search. Some types of content work better than others for getting other people's attention and for getting them to link to you.
Linkbait Content Ideas
What kinds of content are people more likely to link to? Easton suggests 4 categories, and gives examples of what I could do for my executive coach marketing site. These can be changed for your own niche. I've added two more categories to the list:
1. A resource list (change the topic to what's relevant to you in your niche)
• 101 Top-Notch Resources for Business Leaders (or pet groomers, or writers, or orchid growers)
• 55 Must-Read Leadership Books
• Top Ten Marketing Tactics for Executive Coaches
2. A list of facts/myths
• 35 Common Myths About Leadership
• 20 Improbable Facts About Company Newsletters
3. Talk in depth about readers' fears
• The Biggest Risks of Newsletter Copywriting
• Company Blog Post Do's and Don'ts
4. Benefit-focused articles
• What Newsletter Readers Really Want
• Make Your CEO Newsletter Sparkle and Shine in 5 Easy Steps
• Everything You Need to Know About Engaging With Your Blog/Newsletter Audience
5. List of best sites, best blogs, best newsletters:
People are always happy when they make your list, and they're going to write about it, and link back to you. Especially in a field where people are seeking best sites to emulate, this is a great resource that easily gets spread around through Twitter and other social media sites.
6. Something really funny or touching (hardest to do, I think)
Maybe you have something that went viral and got you a lot of links. Please share with us here and give us your link…