Search Results for "newsletter"

Compelling Newsletter Content:
2 Big Problems

By Patsi Krakoff
Tuesday, October 4th, 2016

From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. The trick to creating compelling newsletter content is simple: You’ve got to […]

Categories : Content Marketing, Email Marketing Tips, On Writing Better, Writing Better Ezines
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Managing Your Newsletter Email List:
5 Must-Do’s

By Patsi Krakoff
Monday, September 19th, 2016

When it comes to creating or growing your newsletter email list, you need to stay on top of managing it so it brings you clients. Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Sending newsletters with relevant […]

Categories : Email Marketing Tips, How to...Tips, List Building Tips
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Great Newsletters:
5 Must-Haves for Better Design

By Patsi Krakoff
Tuesday, September 6th, 2016

Have you noticed what great business newsletters have in common?  They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. I’ve been writing about business newsletters (relevancy and branding), and […]

Categories : Email Marketing Tips, Ezines We Love, Writing Better Ezines
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Your Business Newsletter:
What’s Your Brand Personality?

By Patsi Krakoff
Thursday, August 25th, 2016

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. Your newsletter is a representation of […]

Categories : Ezines We Love, Getting Read, How to...Tips
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Business Newsletters:
Is Your Newsletter Still Relevant?

By Patsi Krakoff
Friday, August 19th, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. In spite of all the other social media […]

Categories : Content Marketing, Writing Better Ezines
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Best Kept Secret of an Email Newsletter Bio

By Patsi Krakoff
Wednesday, April 8th, 2015

What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches […]

Categories : How to...Tips, On Writing Better, Story Telling, Writing Better Ezines
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Business Newsletter Tips: Don’t be the Grinch this Holiday

By Patsi Krakoff
Wednesday, December 17th, 2014

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need.  So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly […]

Categories : How to...Tips, Managing Your Ezine & Blog Tasks, Writing Better Ezines
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Tips to Get Your Business Newsletter Read

By Patsi Krakoff
Thursday, December 11th, 2014

Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline […]

Categories : Attracting Clients, Email Marketing Tips, Getting Read, How to...Tips
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Should You Send Holiday Newsletters?

By Patsi Krakoff
Thursday, November 20th, 2014

Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog, a newsletter is still a vital, viable way to stay connected to clients and prospects. Holiday newsletters are a great opportunity. Don’t take my word for it. Ask other […]

Categories : Article Ideas, Content Marketing, Email Marketing Tips, How to...Tips
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E-Newsletters: What’s the Ideal Format?

By Patsi Krakoff
Wednesday, July 16th, 2014

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read?  There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half of those who responded to my poll indicated they preferred HTML, and a third preferred plain text. With […]

Categories : Content Marketing, How to...Tips, Managing Your Ezine & Blog Tasks, Writing Better Ezines
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