Author Archive for Patsi Krakoff – Page 119

Unblocking Writing Blocks

It’s been a while since I’ve had writer’s block, but I do have times during the day when I block myself from writing. I won’t write in the late afternoon or evenings because it hurts. I get that fingernails-on-blackboard feeling in my brain when I try to write when I’m tired.

Jurgen Wolff’s Time to Write blog talks about ways to override negative subconscious messages in order to unblock your writing.

His story about science fiction writer Cory Doctorow illustrates how "our subconscious mind can work for us and against us. It provides us with great ideas, works while we sleep or are thinking of other things, and gives us great joy. Sometimes, though, it can also trap us in negativity or repetitive thoughts and behaviours."

The message I tell myself about not writing late in the day is a negative one. I’d like to get rid of it, since we are having an increase in writing assignments due to business thriving. Maybe it’s as simple as "just doing it," just getting rid of that belief and replacing it with another.

What beliefs do you have about your own writing that may stop you from being creative or writing?

Telling Stories = Stronger Connections with Readers

"Now just the other day, I…" As soon as someone starts telling me a story, I listen up. Why? Because I am sure they are going to deliver something with impact – otherwise why would they be telling me? And most of the time it’s true: I get to laugh, or be outraged with them, or in some way feel emotionally in tune with the person telling the story.

The same is true for really good copy. I read a good post today over on Scott Young’s blog about 4 things that go into telling a good story. I am always amazed when I read wisdom on an 18-year-olds blog, but never mind that. Here are his 4 points, but if you’re interested, go read the whole post, it’s worth it, campfire picture and all.

1) Start with a Hook
2) Keep it Concise
3) Know Your Point
4) The Purpose of Stories is to Create Feeling

Read More→

User-Generated Content? Are You Participating?

Timepersonyryou
Ever since Time Magazine named YOU, the computer user, Person of the Year, people are paying more attention to sites like YouTube, Flickr, and what is called Web 2.0 sites because they encourage you to participate.

But Hitwise recently released a study that shows that surprisingly few site visitors are actually creating content, uploading videos and photos, and participating. For details on the report, I suggest visiting DaniWeb.com for this excellent post with statistics.

To me, this is a great opportunity for people who want to get known and get found. The more you participate, the more your name will show up in web searches. Small business owners, writers, authors, speakers, entrepreneurs: are you paying attention? Start participating wherever you can.

Blog Squad CD Sale… Get Our TV Show DVD Free

Disc
We have a whole bunch of CDs from four of our early Conversations with Experts
programs on blogging. We are going to be redesigning the labels so we
need to get rid of the inventory we currently have. These CDs usually
sell for $14.95, but we’re going to let them go for only $5 each until
they’re gone.

If you buy two or more CDs, we’ll throw in a copy of a DVD featuring
a half-hour program of The Blog Squad on the Leading Experts talk show
with Dr. Jeff Hockings.  You’ll save about 66% on each CD and get a
free DVD!

All programs are mp3 files on CD and are approximately 60 minutes. Here’s what we have…

When Your Client’s Expectations Are a Mystery

Newsletter Nuggets: April 19, 2007
…tips and tricks for writing great ezines and blogs

Table of Contents

1. A Note from Patsi – When Your Client’s Expectations Are a Mystery
2. May 07 Featured Article: Great Expectations: The Boss/Direct Report Tango
3. What’s New on the Blogs?

A note from Patsi

I have a creative challenge this week; maybe you’ve had a similar one. Have you ever worked with a client who didn’t know what they want or need, or who has trouble communicating what they want?

This week a new client said to use my best judgment and design their newsletter for them.

While I am flattered to have someone place a high level of confidence in my work, I have no idea what their expectations are. And people always have expectations, even if they say they don’t!

Which got me to thinking about expectations. It’s so much easier to work when you have clarity about expectations on both sides of the relationship.

This month’s executive coaching article is all about expectations – between the boss and a direct report – and how important it is to set out clear sets of agreements. How much easier it is to work with someone when you know what they want from you, and how much involvement they want you to have with them.

I hope you find value in the article and can use it for your ezine, blog or website. For more up-to-date tips about writing for the web, for newsletters and blogs, subscribe to CoachEzines blog here.

————————————-

Featured Article for May 07:
Great Expectations:
The Boss/Direct Report Tango

Categories: Leadership, Communications, Careers, Retention & Succession Planning

What should a leader expect from a direct report and what can the latter expect from the leader in return?

When both parties have clear expectations, the relationship is smooth like a tango. If one person gets out of step, however, the ensuing relationship makes for discord.

Read More→

State of the Blogosphere on Blogging and Beyond Radio

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Lena West, xynoMedia Technology
Thursday, April 19, 2007
3:00 p.m. PT (6 p.m. ET ) 30 Minutes – NEW TIME
Now on BlogTalkRadio

"The State of the Blogosphere"
Lena_westsm As we kick off Season Two of Blogging and Beyond, we interview Lena West, CEO of xynoMedia Technology
about the changing state of the blogosphere. Lena will share the trends
she’s seeing in how businesses are leveraging the blogosphere, what’s
working and what’s not. We’ll address how to manage the overwhelming
amount of new "social media" tools popping up nearly every day and how
to get the most ROI from the blogosphere.

More information about listening to the show live or archives.

Reading = Good Writing, Good Blogging

Coffe_book_session
What are you reading right now? Chances are, your reading influences your writing. I read a great post today over at Darren Rowse"s ProBlogger site, who along with Karen Andrews of Aussie Mom blog wrote about how reading can improve your blogging.

One tip from this post is to unplug yourself. Get away from your computer. Read a magazine or a book unrelated to your work, but connected to other parts of yourself, other interests you have. This will help you see more of your strengths and can help reunite the scattered parts of yourself.

Right now I have several books open: The Energy Bus by Jon Gordon, The Power of a Positive No, by William Ury, Clear Blogging by Bob Walsh, and Bidding in the 21st Century (about bridge). I also am reading bits and pieces of A User’s Guide to the Brain, by John J. Ratey.

Admittedly, these are all work related, except for the bridge book, but they are topics for which I have a great passion. If I were to really "unplug," I really should get away from work-related books and pick up a good novel. This would expand my brain  neural pathways even more, leading to better writing and richer use of vocabulary.

What are you reading this week? Can you suggest any good novels that you think I might enjoy?

Get Published Next Month – Here’s How

Web Marketers: Is it time to get published?

Audiobook
Join The Blog Squad for a free info call with Tips Booklet Queen Paulette Ensign
to learn how you can participate in an exclusive opportunity to tap
into the power of being a published author and leverage the marketing
efforts of your colleagues at the same time.

> Learn how a booklet gives you instant credibility
> Learn how to position yourself as an expert
> Learn how to get others to market your business for you
> Learn how you can generate more revenue with a booklet

Join us on Monday, April 16 at 2:00 p.m. ET for
a free 30 minute information call to learn how you can earn more
revenue, establish your expertise and market your services to a much
wider audience.

The Blog Squad is putting together a collective tips booklet
with our colleagues in the marketing arena! The working title is "Web
Marketing Tips: A Collection of Experts" If you have marketing
expertise you’d like to contribute, please attend this call or get the
details at www.webmarketingbooklet.com

I
don’t know about you, but Denise and I have been talking about doing a
tips booklet for a long time, and like everything else, it takes time
to write, and there are always more pressing matters – like serving
clients!

This is a collaborative co-authoring project, it won’t take much time at all and the investment is very reasonable.

Read More→

Writing Online: a Few Differences

The Basics Of Writing For Web Readers
by Debra Simpson, www.magicinwords.com, guest author

Web_design
We’ve all written before, for school, work and maybe even for a print publication. But writing for your online audience is somewhat different than writing for print. While some of these differences are readily apparent, some aren’t.

Here are some basic, basic guidelines to follow when writing for your web site readers:

• Keep your words simple. Do not use technical jargons.  The point is to make your piece as accessible to as many people as possible. You are not writing for a select audience.  You are writing for everyone.  And people have differing levels of reading comprehension.  As such, you need to use words that will be understandable to everybody.

• Keep your sentences and paragraphs short. When writing for print publications you tend to write in compact and lengthy paragraphs. On the web we don’t have that luxury.  Our readers will read from their monitors, which is more stressful on the eyes.  If you keep your sentences and paragraphs short, you’ll be making good use of negative space – the empty space in between characters – which will allow your readers’ eyes to rest.

• The first paragraph is important. Our readers are impatient and easily distracted by what’s offered on the Web.  They can move to another website very easily, so it is essential that you keep them interested from the very first words of your piece.

Read More→

White Papers Bring in Green Money

Five Reasons Writers Make More $ Writing White Papers
by Michael Stelzner, Writing White Papers blog, guest author

100money_shot
Looking to drum up some new business?  Want to get more dollars from existing clients?  Are you a starving writer?

Consider the five reasons why white papers could dramatically increase your writing revenue:

1. Demand exceeds supply: There are not enough writers who know how to write white papers.  Businesses are aggressively looking to write more white papers. Master the art and count your dollars.

2. You can charge more for a white paper: White papers help businesses generate leads and close sales; thus, they are directly tied to revenue. For many businesses, only one or two sales from a white paper return the investment.

3. Businesses pay top dollar for white papers:  Word for word, nothing beats a white paper.  A good white paper writer charges between $3,000 and $10,000 for a 10-page white paper. This is the most lucrative writing business out there.

4. White papers can be multi-purposed:  A well-written white paper can be converted into a contributed article or used as content on a website. This adds more value to a white paper project.

5. Many businesses need multiple white papers:  Prove yourself with an excellent white paper and your client will want others. This can generate a consistent pipeline of work.

Michael Stelzner is the author of the bestselling book Writing White Papers and has written more than 100 white papers for recognized companies, including Microsoft, FedEx, Motorola, Monster, HP and SAP.

To learn more about writing white papers and Michael, go here.

A note from Patsi: I hope you have learned something about this writing niche and think about how a well written white paper can work as a marketing tool for your business. I’ll be back in the office tomorrow and looking forward to hearing from you.

Read More→