Author Archive for Patsi Krakoff – Page 130

Upgrade Your 2007 Marketing

What if you could wake up and find new orders completed in your inbox? What if you got several new emails from people you hadn’t met yet, asking to work with you? What if you could spread your message to the world in just 30 minutes a day?

It’s possible when you have an automated database with autoresponders, a blog, and an Internet marketing system in place. You can do this for only $50-$70/month. But make no mistake: You have to do some work here. But it’s the kind of step 1, step, 2, step 3 work that is easy to do once you learn the steps.

Alot of Internet marketing experts will tell you about these systems (KickStartCart, a blog, an ezine), but very few take the time to walk you through the process so you can learn to use these tools properly.

The Blog Squad to the rescue: We are taking a select group of professionals through a 13-week Mentor Group, Blogging and Beyond. The fee is minimal, the help you will get is huge, the resources are quite simply the best for learning how to take your business online using powerful yet simple tools.

Info: www.blogsquadcontest.com/mentor.

Writing Better: Secret Tip Revealed for Writing Faster, Easier

The day I learned this writing tip was the day my writing got a whole lot easier, faster, and more fun. It’s no secret really, but this one tip could change the way you write articles for the Web, for your ezines, your blog, for all sorts of marketing content:

It’s called the “Make a list” technique.

That’s right. Not too complicated, is it? As Jeff Herring, The Article Guy, puts it: "If you can write a 7-item grocery list, you can write an article."

Ever since I learned this, getting started with writing (some say this is the most difficult part) has become a snap. If I’d known it was this simple, I might have skipped graduate school.

Here’s how it goes in my head: Say I need to write an article on “ezine publishing.”

How do I know that I need to write about ezine publishing? I did a keyword search and my newsletter site www.CustomizedNewsletters.com doesn’t come up on the first page of Google when people search on the keyword phrase "ezine publishing." The site comes up on page 3.

If I have more web pages using the keyword phrase "ezine publishing", I should improve my page ranking. Therefore, I need to publish more articles using those keywords on my website, on my blog, and in my ezine, which gets archived on the Web, and submit these articles to article directories.

Here’s how the "Make a List" writing tip works:

Read More→

91 Days of Blogging And Beyond

Blogsquadlogoname160wg "Give us 91 days and we’ll give you a blog, a database marketing system, an ezine and autoresponders," so sayeth The Blog Squad™.

Two events, same day (Thursdays, January 11 – April 5), two time slots.

    1. 1. Internet radio Show Blogging and Beyond with The Blog Squad™ and featured Guest Experts (11 a.m. ET), VoiceAmerica™ Channel, www.voice.voiceamerica.com
  1. Blogging and Beyond Mentor Group (6 p.m. ET), telesessions, membership website
  2. Denise and I are putting on our Blog Squad™ capes and rescuing professionals from Internet Marketing Purgatory. We are simplifying the steps and tools you need to take your business online and attract new prospects, convert them to clients and fans, and make money.

    This is a smart way to learn the simple tools we used that tripled our business in two years. Read this post here, about what is the difference between the radio show and the mentor group.

    I’m not going to be shy; I’ll reveal on the first episode January 11 why my husband laughed and called me a techno-weanie when I started blogging in 2004… (Who’s laughing now, bubba! Love ya anyway!)

    Read More→

    Keywords: Write for the Readers or Write for the Spiders?

    There is continuing debate about  how much effort one should put into researching keywords for your blog posts and articles. On the one hand, writers like to focus on content and meaning. On the other, search engine savvy techies tell you you must research which keywords people are using frequently.

    Clickzlogo_1 Here’s an article by a search marketing expert that addresses both issues, but with a reminder about how important good content is, especially when it has a call to action. PF Fusco writes for ClickZNetwork, and says, "Resolve to Produce Great Content." Here’s an excerpt:

    Consider this simple premise: great content speaks to the end user and encourages desired actions.

    Good content informs and inspirers readers. It entertains and amuses its intended audience. It’s passed from user to user and cited by others as having worth. Great content, however, encourages end users one step further: to click that button.

    Read More→

    The Dumbness of Crowds: How to Write a Great Blog Post

    Wisdom_of_crowds Kathy Sierra writes an excellent post called The Dumbness of Crowds over at her Creating Passionate Users blog. She writes, "…the most frustrating part for me is how the "Wisdom of Crowds" idea has been twisted and abused to mean virtually the opposite of what New Yorker columnist James Surowiecki says in the book of the same name. He opened a talk at ETech telling us that while ants become smarter as the number of collaborators increases, humans become dumber."

    This ties into all the "new" thinking about open source innovation, user-generated content on the Internet, blogs, and Web 2.0. If companies are connecting with customers, how are they using the information? Clearly, as Kathy points out, there is a big difference in collective intelligence and consensus. Consensus is what many think is the goal, whereas that has never led to good design.

    Read More→

    Writing for the 8th Grade

    While talking with a blog client, the matter of reading levels came up. I can’t remember where I found this tip, but there’s a way to measure the reading grade level of your writing.

    You know how they say to write your articles and blog posts for readers at an 8th grade level? Well, yes, they do say that. In fact, some say that if you’re writing for the general public, you should write for a 4th grade level.

    Here’s how to find out the grade level of your blog writing, according to the "Flesch-Kincaid Grade Level" metric.

    Read More→

    Writing Better Articles: 10 Steps

    Yesterday while I was writing about the one "secret writing tip" that has made my writing easier and faster (make a list) I ended up with a list of 10 steps I go through each time I write an article.

    That’s how powerful the "make a list" technique is for writing. You will actually create another article while writing the first one.

    So here’s my new list of writing tips:

    1. Find out what keywords you need to use in your next article.
    2. Write out a headline or general subject title (you will revise the title later).
    3. Make a list.
    4. Write one or two sentences about each point on the list.

    Read More→

    Mentor Group Registration Discount Ending

    I got behind in blog posting over the Holidays, and I feel bad because there is a deadline tonight at midnight ET to get the early bird discount on our Internet marketing mentor group. If you haven’t heard about this, it’s still not too late to pay $97 instead of $197 for 13 weeks of mentoring with The Blog Squad.

    Briefly, here’s the deal:

    We are teaching simple online marketing tools you can use that will have a great impact on your 2007 business results. We aim to show you how to Attract, Sell and Profit using the same systems we have used to triple our business.

    The Blogging and Beyond Mentor program follows along with our Internet radio show by the same name starting January 11.

    Read More→

    Findability: Can Anyone Find You Online?

    Corporate Blogging Guru Debbie Weil endorses The Blog Squad…

    "Denise and Patsi, two of my favorite blogging experts, have pegged exactly why your business needs a blog: to get found online. Heck, if you don’t come up on the first page of  search results, you don’t exist. Learn how to control your Google results with this fun, fast and super useful 13 week tutorial."

    Debbie_headshot – Debbie Weil is a corporate and CEO blogging consultant and author of The Corporate Blogging Book (Penguin Portfolio 2006).

    Ideal Client: Voting Ends at Midnight ET

    Voting ends on December 30 for our Ideal Client contest.  If you haven’t reviewed our awesome candidates and cast your vote yet, there’s still time.  Go to www.bloggingandbeyond.com to let us know who YOU think should be our Ideal Client.  Thanks!

    P.S. If you’d like to get into our 13-week mentor program Blogging and Beyond, please visit http://www.blogsquadcontest.com/mentor/   …