Okay, so maybe you can wait another 6 months before you start asking yourself whether or not you should care about RSS. Maybe. Maybe not.

But if you think staying out in front of the pack is important, you will want to know now about this thing they call RSS.

If getting information to readers is important to you, and if you struggle with email issues, RSS may have some answers.

One of the best persons on the Web to explain RSS and why you should care is Rok Hrastnik. Here is what he will share with listeners:

Conversation with Rok Hrastnik: The Business Case for RSS

The Business Case for RSS   
Wednesday, June 22, 2005, 8:30 p.m. ET – FREE
Guest Expert:  Rok Hrastnik author of the "Unleash the Marketing Power of RSS" 

E-mail marketing and publishing, search engine marketing and optimization, business blogging, internet advertising, digital public relations, branding, e-commerce and others … all key elements of a strong marketing mix, and all can be powered by RSS. Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet marketing mix. It is not the solution to all of our problems, but it is the one tool that can have the most profound affect on our internet marketing and business results in 2005 and beyond. Find out more at the teleconference …

Rok Hrastnik , the author of the »Unleash the Marketing Power of RSS« report, is currently serving as the E-commerce Manager at Studio Moderna, managing their corporate and brand internet marketing operations. Studio Moderna is the leading direct marketing company and network in Central and Eastern Europe, present in 19 European countries.

Register:  http://www.ConversationsWithExperts.com

They said it couldn’t be done, but we think you can do it!

From Blog to Book in 90 days? Do you think it’s possible? I do… here’s why:

10 Things that Keep You From Writing Your Book…
and What You Can do About It

9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital or print form.

You may cringe when you read this list of ten things that are keeping you from writing your book, because it rings too close to home for you. You may have already written a book or an e-book, or have come close to starting it. It’s hard, we know it, and we’ve been there too. But go ahead and read this list, see if you can identify, and let’s discuss a possible solution to the book writing problem.

To read the full article, go here (www.blogtobook.com) and request it in the sign up box…

Patsi

If you haven’t heard the buzz, this Wednesday June 8 at 8:30 p.m. ET, Suzannah Gardner, author of Buzz Marketing with Blogs for Dummies, is our featured guest on Conversations with Experts.

Suzannah knows a thing or two about buzz marketing for entrepreneurs, professionals, and small business owners and she is no dummy!

Here is what she is going to talk with us about. (You will need to register, even though the calls are without charge, and you can get the audio files in case you can’t actually be on the call. If you are present, you’ll have a chance to win some bonus gifts from all of us. Sign up here: www.conversationswithexperts.com.)

Pushing the Boundaries on Blogs: Do Fake Blogs Work?

Blogging continues to move out of the realm of personal diarists and into the hands of business professionals and marketers.

The transition isn’t always smooth, especially as creative marketers use blogs in new ways to promote products, businesses and business strategies.

Long-time bloggers often refer to these efforts as "fake" blogs, and the resulting hue and cry generates publicity – of the negative kind.

Are there lines that can’t be crossed? What has been tried, and failed? What has been tried, and succeeded?

Learn to plan for the reactions you will get as push the boundaries with new and exciting ideas.

You won’t want to miss this expert blogger and marketing gal: Yvonne DiVita will share her knowledge about women online and what it takes to their capture the heads and hearts.

Register at www.conversationswithexperts.com, it’s a no-charge teleseminar Wednesday, June 1, at 8:30 pm ET (that’s 5:30 for us Californians).

Here’s what Yvonne will share:

Smart Marketing to Women Online

Yvonne DiVita will show you the power women have online—via their willingness to shop online and why they are so willing to do so. Women go online not only to buy shoes and dresses, but also to purchase technology and do business research and check out their finances.

In addition, women are more likely than men to look for business solutions online, and, today, more women research car-buying online before visiting their dealership to buy a car. 

We hear the word “relationship” bantered about when people talk about marketing to women, but few marketers are able to show online merchants how to build a relationship with their female shoppers.  Finally, Yvonne will tell you about some fantastic, ground-breaking business women:  Martha Matilda Harper, Myra Hart, and Kitty Van Bortel.

And, you should check out her interestig blog called Lip-sticking!

Take care, Patsi