Archive for About Blogs – Page 34

TwitChuck Goes After Twitter Spammers

No-spam If you're tired of spammers and leery of Twitter attacks and how that may affect you, here's a cool solution, free to try out: TwitChuck. Here's how it works:

TwitBlock – A Twitter Spam Solution

    * TwitChuck scans Twitter validating hundreds of spammers everyday.
    * We block these spammers from your account, meaning they cannot follow or reply to you.
    * We actively scan your friends and followers list, ensuring FriendChuck is as effective as possible.

Here's how this tool rates my Twitter account: PatsiBlogSquad:

YES: we recommend that you follow patsiblogsquad. This user follows the Twitter guidelines, does not spam, and is in general an interesting individual. (Aw, shucks ;-))

Highlights for this user:

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Writing Tips: How to Write Everyday, No Matter What

Things-to-do Lower your expectations. Write on the fly. Go for quantity, not quality. Write no matter what. Content matters, words matter (especially keywords!), get it onto the screen now. Edit later.

Just a few writing tips from published authors who know what they're talking about. Some of these tips I'm sharing with you today I heard over and over again at the Writer's Spa in Taos last week. Jen Louden is a treasure house of writing wisdom.

Research has shown that setting high standards for yourself actually can lead to depression. Yet we all claim proudly to have high standards…Yet, think about it: are they holding you back?

As the wise Havi Brooks shares with us, "Lower your wishes, raise your possibilities." Brilliant, thanks for this, Havi!

I'm asking you,

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How to Write Some Serious Stuff…

Conceptualizing I'm a writer. I write leadership development articles for executive coaches. Some serious stuff, you know? That's how I make my living. (I actually spend more of my time playing tennis and writing blog posts, but nobody pays me to do either of those things.)

(Justification for having fun: Writing blog posts helps keep me slightly famous, and gets me the odd referral. Tennis keeps my body and mind in shape. I can't write well unless my brain is healthy. So it's all good for keeping me afloat.)

I spent a bunch of money to go to a writer's retreat last week. Jennifer Louden has been gathering writers together for 8-9 years, bundling them off to beautiful Taos, New Mexico, and feeding them magical words to transform them  into better writers.

It's the only conference I've been to where one of the goals is to laugh your butts off. We also learned the Dance of Shiva and did yoga every day with the incredible Havi Brooks.

While there, I started my book and wrote 9,000 words of stories, most of which I really like. I had been putting this off for a decade, but I cracked through the starting block thanks to Jen and the group's magical powers.

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Mid-Year Content Marketing Check List:
Are You On Track?

I just ran across this end-of-year check list for reviewing your business blog posts. It ties in with the 2 posts I wrote last week, about doing a mid-summer review of your content marketing efforts and How Do You Know if Your Content Marketing Is Working.

This is also a great way to review your content marketing efforts at the half-way, mid-summer point. Are you on track with your Content Marketing Goals?

  • What were your most effective blog posts in terms of numbers of page views?
  • Which posts generated the most comments?
  • What email promotional subject lines got the best open rates?
  • Which email newsletters titles got better open rates?
  • Which white paper or special report got good download rates?
  • Where did your most qualified leads come from?
  • Which teleseminar or webniar topics got the most registrations?
  • What were the press releases that got the most clicks?

You should also be taking a look at the quality of your writing, especially for your blog. If you want a good review of some sophisticated blog writing concepts, read Sonia Simone's review of the best of Copyblogger for 2008.

Related Posts:

5 Ways to Enrich Your Blog Posts

How Do You Write to Entertain?

Content Marketing Goals: Educate

Other People’s Content: Let Your Fingers Do the Walking

Finger-walk Sometimes easy is better than hard. Finding great blog content for your business blog doesn't have to be a struggle. You can make great use of "OPC" – other people's content. I stumbled upon this tactic while trying to find blog content before going away on vacation.

Remember the old Yellow Pages ad, "Let your fingers do the walking?" Here's how to let your fingers do the heavy lifting. Everything is done by email, except of course the actual posting to your blog, but then, your fingers do the work there too.

The idea is to write a series of interview questions (5-7) about your core topic. Send them off by email to the 10 top experts in your field. Ask them for 5 minutes of their time to complete the emailed interview, and let them know you'd like to feature them on your blog.

Then run the interview series on your blog. This provides your blog readers with valuable, relevant content in addition to your own experiences and perspectives. Your readers will deepen their understanding of your topic.

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7 Keys to Content Marketing on a Business Blog:
Why a blog is not a newsletter

Blogger-with-community Content Marketing is the Buzz-du-Jour among marketers everywhere, both on and offline. I have encouraged you over the last five years to write relevant content on your business blogs that provides good information, builds relationships, entertains and converts readers to clients.

But here's the thing: how do you do all that when you write a blog post? Many business bloggers are using their blogs like e-newsletters. They write an article on a topic and post. Your blog isn't a newsletter, it's different.

In fact, some of the smart clients I've worked with to set up their blogs and train them tell me, "Oh, content isn't a problem for me. I've written dozens of articles. I'll just copy and paste them into my blog."

Wrong. Blog posts are meant to be conversations, not one-way information vehicles. It's not a lecture, or a newsletter. It's somewhere in between.

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Conquer the “What Do I Write Next” Conundrum…

Blonde_with_laptop My hubby asked me the other day, "How do you keep coming up with ideas to blog about?" I'm going to be gone the last week in July for a writers conference, and just finished pre-publishing 8 blog posts which will appear during my absence. (I'll tell you a secret trick for doing this at the end of the post…)

One of the reasons blog authors get stuck for content marketing ideas is that they start blogging without any forethought or plan. I know this because I did this myself. But it's never too late to stop and make a plan for your business blog, including an editorial calendar.

  • At the very least make a list of keywords that your readers would use if they were searching for solutions to their problems.
  • Make a list of categories that define the topics you write about. It's smart if these are focused on solving problems and helping your readers.
  • Then make sure your blog  posts cover all these categories and that you use the keywords in titles and in the body of your posts.

Lee Odden is a favorite search engine optimization expert (even though I only understand half of what he says! 😉 He's got a great post called 5 Tips for Successful Blog Optimization. I particularly appreciate his tip #3:

3. Plan editorial and source content. Unlike traditional publications, blogs do not typically have editorial calendars, but why not?  Use categories as an indication for the topics the blog should be posting about. Category keywords should support the business goals defined in the blog’s objectives.

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Mid-Summer Review: Content Marketing Check List for 2009

Summer-beach-writing We're smack dab in the middle of 2009…and I'm wondering how you're doing with your content marketing efforts? I know I'm reviewing mine and what I see is a glaring lack of posted video clips to augment all the written content on my blogs, Twitter and Facebook updates.

Here's what I predicted at the end of 2008, along with some words of wisdom from Joe Pulizzi, Junta42:

"If 2008 was the year social media went
mainstream, 2009 should be the year of content marketing, the
corporation as media company, the brand as publisher and broadcaster,"
says Junta 42 publisher Joe Pulizzi.

It's
true that much of what you read these days about online marketing is
about using Twitter, Facebook and social sites effectively. And most of
what experts are saying about using these sites has to do with the
quality of your content marketing and how to tie into building your brand and
relationships.

If you haven't been keeping up with all this,
don't worry. Some of us just aren't early adopters. What is becoming crucial is
that we can no longer afford to NOT pay attention to content marketing,
be it on a blog, email newsletters, or on Twitter.

It doesn't
matter if you're part of a big corporation trying to brand and market
your products and services, or a solo professional or small business
owner.

Creating content that engages readers is the challenge.
You can forget going out and buying an ad. You've got to write – or
hire someone to write for you.

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How Chip Scholz Gets Content Marketing Right
(even if it hurts…)

Chip_4 On a recent post about leveraging what you know to help other people online, one of my favorite clients, Chip Scholz, commented:

Great post, Patsi. Thanks for reminding me of the power of writing, and of delivering great content. I find writing extremely time consuming and almost painful! How can I find ways of making it easier and less time consuming? Do you have any suggestions on resources (other than you of course!)

Time consuming and painful, ah, yes. And the pain is where, exactly? I'm a doctor, but help me out here, Chip. I'm a doctor of psychology, so if the pain is anywhere in your body, you've come to the wrong place.

Chip's off speaking, consulting and coaching somewhere, earning big bucks doing what he does best, so I'll have to work with what's showing on his web pages. I'm going to answer his question based on his content marketing.

What I'm seeing for Chip's online visibility is content marketing on the following pages:

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Don’t Forget Facebook: Here’s a Big Source of Readers

Facebook I'm really upset at the recent article about Facebook over on Copyblogger. Here I've been spending valuable and scarce free time over on Twitter, ignoring Facebook. Now I've just found out I might be missing a crucial traffic builder.

I'm not completely missing the boat, I do have some presence over there at Facebook, just not visiting it daily. My blog posts and twitter updates are automatically fed into my Facebook page. It's a good thing, too. Turns out there's a huge pool of potential readers on Facebook and we need to be nurturing them too.

Go read this article and make up your own mind about where to spend your marketing minutes…

How Facebook is Gunning for Google (And Killing SEO) by Mike Wasylik

Sombreros (And for those of you who care why I've been so absent on blogs and emails lately, I've been in an intensive Spanish course for the past two weeks. It's beginning to cramp my work and play time, and anyone who knows me will understand that my time on the tennis courts is sacred. You can shorten my work day, but don't you dare try to shorten my tennis time. Something has to go, and it's my time spent blogging, tweeting and surfing other sites … Pero hablo bien Espanol ahora!)