Archive for Buying Content

What Is Ghostwriting on the Web?

You may have noticed a change in our title banner… Yes, drum roll, please: Writing on the Web is now Ghostwriting on the Web.

This renaming reflects my career shift from Blog Squad and Content Marketing Specialist to Professional Ghostwriter. As the demand for quality content for professionals has skyrocketed and shows no signs of letting up, so has the demand for professionally trained ghostwriters.

Let’s face it, if you’re any kind of consultant, coach, trainer, author, or speaker, you probably tell yourself all the time how much you need more online content. Here’s what else you feel pressured about: Read More→

How to Write Great Blog Posts Every Time

Successful Blog Posts - EverytimeHow do you create quality content that attracts online readers and yet works to promote the growth of your business?

Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/customer engagement.

Here’s what quality web content looks like: It’s short, sweet, smart, and funny: Read More→

Writing Services & Quality Leadership Content for Coaches

CCC Header 2014If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

And, you can get a 10% discount on annual subscriptions with Content for Coaches, if you order before Thursday, July 31, 2014.

If you’re interested, go to Content for Coaches Summer Sale, here.

This is a special opportunity to save money on new subscriptions for quality leadership content. Read More→

Should Thought Leadership Content Be Ghostwritten?

Ghost-writerAn interesting post from Hubspot author John Hall: “Why Ghostwriting Thought Leadership Content Doesn’t Work.” He contends that busy executives who outsource their thought leadership content are missing out on quality elements.

As a ghostwriter of leadership content, my first reaction was to tell him he’s all wrong. But his article was an excellent outline of what happens when thought leaders try to outsource blog writing and other leadership content to unqualified contract writers.

“Ghostwriting content is not inherently bad. The problem is that not all content should be ghostwritten.

“Consider your end goal of producing thought leadership content: brand awareness, reengagement, loyalty, credibility, conversions.

“Now ask yourself: Should this business-building tactic be delegated to someone who knows very little about you or your industry? If you lean toward the idea that it’s worth the time you save, then know that your content will lack these not-so-minor details.”

Hall lists five elements that end up being neglected in ghostwritten leadership content: Read More→

Business Blog Writing: Must You Write It Yourself?

Content-Matters-Blog-Writing-TipsDo you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog? Or can you outsource it to writers and guest bloggers? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Yet professional service providers are often pressed for time.

Visitors to your blog want to know more about you, your expertise, your talents and focus. They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post. And a good blog has fresh content at a minimum once or twice a week. How can you ensure you’ve got the time for blog writing so that you build up quality readership?

The solutions: The systems I’ve found to work best with the clients I serve involves a combination of learning to write quick posts, getting contributions from qualified guest authors, and using an appropriate content subscription service. I’ll explain each. Read More→

Content Marketing for Coaches and Consultants

If you’re an executive coach or consultant or a professional working with leadership issues, may I make a suggestion? Content marketing for coaches and consultants can be outsourced, here’s how.

You can get quality content at my other site,  When you become a subscriber you benefit from article discounts up to 45% for the year. Plus, in many states and countries, your purchase qualifies as a business expense and will be tax deductible.

Up until midnight ET December 31, 2010, you can use discount coupon codes and get an additional 10% off subscription prices.

Content for Coaches offers subscriptions for articles, formatted newsletters, blogging services, or All-in-One E-newsletter Service management for 10% off the regular prices:

  • Save up to $40 per article – pay only $39 per article on a subscription of 12, or $49 per article for a subscription of 6.
  • Save up to $99 on a subscription of 6 or 12 PDF formatted newsletters, either four pages or two pages.
  • Save $240 on the design, formatting and distribution of your e-newsletter with an annual All-in-One Ezine Service.

Here’s a list of links for additional details and the corresponding coupon codes you can use at checkout to receive the 10% discount.  Let us know if you have questions.

Article Subscriptions 2010ArticlesBonus

PDF Newsletters 2010PDFBonus

All-in-One Ezine Service 2010EZINEMGMTBONUS

Blogging Service: We are offering a 10% discount on ghost blogging for both 6-month and 12-month options. However, since this is individualized original content, we only have openings for two more clients. Send me an email if this is of interest to you.

Here are some sample titles and topics available: Read More→

Tough Times Call for Disruptive Innovations


SilverLining I've just finished Scott D. Anthony's new book, The Silver Lining: an Innovation Playbook for Uncertain Times. It's well worth the read because it gives you a historical perspective on what happens in recessions, how new and exciting innovations come forth.

In fact, I based a new article on his book. Executive coaches can use this article in  newsletters and blog posts, if subscribed to my newsletter services over at

You can read a brief synopsis of the article here, on my content site.

The biggest take-away for me from the book was the fact that many of our biggest companies today were founded during recessionary times. Thirteen of the 25 companies on the Dow Jones Industrial Average, as of December 2008, were formed during an economic downturn, including 3M, General Electric, Microsoft and Walt Disney.

Instead of trying to best their competitors, disruptors change the game. They typically transform existing markets or create new ones by focusing on convenience, simplicity, accessibility or affordability.

What are you doing to focus on delivering products and services that are convenient, simple, accessible and affordable?

The Future of Writing on the Web: Patsi’s Predictions

Visionary-businesswoman When I was little and an adult would ask me what I wanted to be when I grew up, I said I wanted to play all day. That got laughs. But I showed them, by turning work into play.

My father told me that if I wanted to be a journalist, I'd better get used to eating olive sandwiches because I'd never have any money. I didn't buy into that then and I don't now. I happen to love olives anyway…

I'm a big picture kinda gal. I don't do so well with the detail stuff, which makes me less-than-perfect when it comes to managing the Web tech stuff. But I can see where things are going. Are you in the mood to read Patsi's Predictions?

I can see the future of content marketing:

Read More→

Transparency & Trust: New Article Available for Coaches

CorrectedBanner  Part of what I do as a Content Marketing specialist is write articles for executive coaches and consultants ( These can be up to 4,000 words in length and customized for a person, as in a recent white paper I did for a client.

Or, I also write non-exclusive content that can be used in newsletters and blogs about leadership development and issues of concern in organizations. I've just finished an article about transparency and trust, and it's available for purchase and use in company newsletters.

What's Needed Next: Transparency & Trust

An issue all organizations are facing now days is that of trust and transparency. A January 2009 Harvard Business Review survey revealed that, over the last year, readers reported having 76% less trust in U.S. companies’ senior management and 51% less trust in non-U.S. companies. (Of the 1,000+ respondents, 60% were based outside the United States.) That’s a significant drop in confidence levels.

Roughly half of all managers don’t trust their leaders. Exact figures and study results vary, but no data compiled over the last 7 years have shown more than 50% trust for company leaders.

Without trust and transparency inside a company, you won't get customers to trust and buy products.

What can you do to improve the quality of trust and transparency in your organization? There are seven steps you can take towards a culture of transparency and trust.

If you're an executive coach or consultant, you can use this article in your newsletters or blog by buying a subscription to Read the full synopsis here…

What's Needed Next: Transparency and Trust

Mid-Summer Review: Content Marketing Check List for 2009

Summer-beach-writing We're smack dab in the middle of 2009…and I'm wondering how you're doing with your content marketing efforts? I know I'm reviewing mine and what I see is a glaring lack of posted video clips to augment all the written content on my blogs, Twitter and Facebook updates.

Here's what I predicted at the end of 2008, along with some words of wisdom from Joe Pulizzi, Junta42:

"If 2008 was the year social media went
mainstream, 2009 should be the year of content marketing, the
corporation as media company, the brand as publisher and broadcaster,"
says Junta 42 publisher Joe Pulizzi.

true that much of what you read these days about online marketing is
about using Twitter, Facebook and social sites effectively. And most of
what experts are saying about using these sites has to do with the
quality of your content marketing and how to tie into building your brand and

If you haven't been keeping up with all this,
don't worry. Some of us just aren't early adopters. What is becoming crucial is
that we can no longer afford to NOT pay attention to content marketing,
be it on a blog, email newsletters, or on Twitter.

It doesn't
matter if you're part of a big corporation trying to brand and market
your products and services, or a solo professional or small business

Creating content that engages readers is the challenge.
You can forget going out and buying an ad. You've got to write – or
hire someone to write for you.

Read More→