Archive for Coaching/Personal Development

Writing Services & Quality Leadership Content for Coaches

CCC Header 2014If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

And, you can get a 10% discount on annual subscriptions with Content for Coaches, if you order before Thursday, July 31, 2014.

If you’re interested, go to Content for Coaches Summer Sale, here.

This is a special opportunity to save money on new subscriptions for quality leadership content. Read More→

Ghost Writers Needed: For Business Blogs Everywhere

Ghost-BloggersMany professional business blogs need ghost writers. How else can busy professionals maintain quality content and frequent publishing schedules?

What about you and your blog? How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers?

I’d like to tell you an easy answer, like, “All you need to do is outsource!” But it’s not at all easy to find quality ghost blog writers who understand your business and clients, is it?

Here are some other objections I hear from my blog consulting clients about outsourcing to ghost writers, along with my responses: Read More→

2013: No Marketing Goals This Year, Just One Word

Goals-by-Stuart-MilesNo goals for 2013. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results.

Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR:

It’s not that goals, by their nature, are bad. It’s just that they come with a number of side effects that suggest you may be better off without them.

The authors of a Harvard Business School working paper, Goals Gone Wild, reviewed a number of research studies related to goals and concluded that the upside of goal setting has been exaggerated and the downside, the “systematic harm caused by goal setting,” has been disregarded.

They identified clear side effects associated with goal setting, including “a narrow focus that neglects non-goal areas, a rise in unethical behavior, distorted risk preferences, corrosion of organizational culture, and reduced intrinsic motivation.”

Here are two of the examples of goals gone wild the authors described in their paper:

  • Sears set a productivity goal for their auto repair staff of bringing in $147 for every hour of work. Did this motivate employees? Sure. It motivated them to overcharge on a companywide basis.
  • Remember the Ford Pinto? A car that ignited when it was rear-ended? The Pinto resulted in 53 deaths and many more injuries because workers omitted safety checks in pursuit of Lee Iacocca’s BHAG goal of a car that would be “under 2000 pounds and under $2,000” by 1970.

And here’s another, via the New York Times:

  • Ken O’Brien, the former New York Jets quarterback, was throwing too many interceptions. So he was given what seemed to be a pretty reasonable goal — fewer interceptions thrown — and penalized financially for every one. It worked. He threw fewer interceptions. But only because he threw fewer passes. His overall performance suffered.

It’s practically impossible to predict the negative side effects of a goal.

On the other hand, I got a great idea from reading a book review on Amazon. What if instead of setting business or personal goals for the New Year, I picked One Word to focus on? And no matter what I am doing, I think about implementing that word, in every way I can? Read More→

A Tale of Two Websites: Good/Bad Content

How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content? What you write on your site has to be compelling.

As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers.

These two sites were both from successful business coaches. Part of the problems coach websites have is that they are selling services that aren’t clearly defined.

Most people know when they need a dentist: they’ve got a tooth ache. With a back ache, they may search for a doctor, a chiropractor, acupuncturist, or a massage therapist. They may not know which is best so your online site has to do some convincing and comparing.

But what if Joe Schmoe is an budding entrepreneur with ADD and procrastination problems and an online business that’s starting to take off. He needs help, but doesn’t know who to turn to. Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training?

Let’s say you’re a professional coach with experience that matches Joe’s needs. Your online content has to convince Joe that he needs you first and foremost. You have to grab his attention by speaking to his most pressing and compelling desires.

Joe wants to be more effective in his work and in his life. He’s tired of doing the same things over and over and not getting anywhere fast enough. He wants what others seem to have: success and peace of mind.

Yet many of the coach websites and blogs I review talk about themselves:

“We provide top-shelf strengths-based coaching and consulting to entrepreneurs.”

“Visit our Leadership Coaching page to learn more about how coaching helps leaders maximize potential for themselves and their team.”

“Visit our page to find out how we can help you create a more productive organization.”

Compare those bland statements with this:

“After a bout with cancer four and half years ago, John saw his recovery as a second chance at success, and he was determined to make it happen. After Coach X’s assessment testing, John knew he had found the right business coach.”

““Coach X is there to make me better at work. He’s not a psychologist. He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”

One is personal: it talks about a real person and what he reports. The other site is vague and non-personal. It doesn’t draw you in to want to know more.

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. What do you think?

Blogging with Personality and Tim Ferriss

How much personality should you show on your blog without becoming an ego-blogger? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris, author of The 4-Hour Workweek and now The 4-Hour Body.

I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava, author of Personality Not Included. I was at this Blog World conference when Rohit interviewed Tim, in 2008. While it’s not a new interview, there are several nuggets that are timeless.

I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books.  While he could come across as Mr. Big Ego (his accomplishments are many), he does not.

Tim masters two things that make him credible and trustworthy: Read More→

Top Ten Musings for Holiday Cheer

Remember those days when we printed out things and kept files? What a waste of paper and ink. Now everything’s findable on the Internet. I’m cleaning out files and found some old lists…

Here is a Top Ten list I kept that gives me chuckles. I share them with you to cheer you up as we enter a Holiday week in many countries throughout the world.

Happy holidays to you and your families…

Top 10 Musings

  1. Don’t take life so seriously – nobody gets out alive anyway.
  2. The only difference between a rut and a grave is the depth.
  3. The gene pool could use a little more chlorine.
  4. If at first you don’t succeed, then maybe skydiving isn’t for you.
  5. Borrow money from pessimists… they don’t expect it back.
  6. I finally got my head together, now my body is falling apart.
  7. It was all so different before everything changed.
  8. Nostalgia isn’t what it used to be.

Sorry, the other two were just too lame, I’ll spare you.

I’m sending you warm wishes from sunny Ajijic on the shores of Lake Chapala, Mexico.

Feliz Navidad!

How To Raise Your Coaching Fees

I want to invite you to join an incredibly valuable teleseminar from some people I trust.

The title of the seminar is:  How To Raise Your Coaching Fees With Ease & Feel Great About It!

Click on the above seminar title to register.

I have hosted a similar teleseminar with Kim Ades and Marc Manieri. Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. Here’s why I can recommend this new teleseminar:

The seminar leader, Kim Ades, runs a full time coaching practice called Frame of Mind Coaching. They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000.  I think she has valuable information to share with you.

If you’re doing any kind of coaching, you know it’s great work and you bring valuable help to people. It’s time for you to start earning the coaching fees you deserve, no?

(Disclosure, this is my affiliate link and I whole-heartedly endorse this program because if you’re a coach, you most likely should be earning more~!)

How To Raise Your Coaching Fees With Ease & Feel Great About It!

Blog Boredom: Renew and Refresh

One important key to effective blog marketing is to keep your brain clean and fresh. By that I mean, it’s easy to fall into ruts and become bored and boring.

While routine and structure keep us on track, we need to “get out of our own yard” and get out of the office for renewal and regeneration. I’m reading Tony Schwartz new book “The Way We’re Working Isn’t Working.”

He talks about four areas essential to over all success: physical, emotional,  mental and spiritual. He argues that nothing is gained—and much is lost—by constantly pushing to achieve more and more in less time and with fewer resources. Rejuvenation and rest are necessary for creative breakthroughs and broader perspectives.

With that in mind, and armed with my Kindle, my yoga mat, and a few friends, I’m taking off to Melaque beach for a yoga retreat. This blog and gmail will be doing a Savasana – corpse pose – of complete relaxation. I’ll be back next week.


How to Retire Early in a Downturn and Make Money on the Web

People often ask why we moved to Mexico. The question always seems funny to me, sort of like, “Why do you want to live in Paradise?”

But some people are afraid of Mexico and imagine dire poverty, filth, and drug crime violence. The truth lies closer to the Paradise side of things, and all places have their problems.

Some of you wonder if there’s a way to leave the rat race behind in favor of a more peaceful, creative way to live.

You may have an idea to make money using the Internet, but wonder if that’s realistic. I’m telling this story here and you can make up your own minds about how to do this for yourself. It may be much more possible than you think!

Read More→

Goals for Online Content Marketing

Goal What do you want your content marketing to do for you?

When I was a freelance journalist in Paris, I wrote some outrageous things. The point was to get read and remembered by as many people as possible. I figured if I was going to spend my time writing, I wanted to be read. I made up things. That was allowed because I was writing humorous essays for Vogue Homme. The goal was to be edgy and outrageous.

Writing on the Web for marketing purposes is different in some ways, similar in others. But the key is knowing what your goals are for your content pieces.

Do you want to collect email addresses so you have a list to marketing to? Do you want people to subscribe? To download, to buy? Or is your goal to get people to think seriously about a few concepts? Establish yourself as a thought leader? Maybe sell your books, or get consulting gigs?

In any case, I’ll bet there is an underlying — or is it overarching?– goal of wanting to be happily successful.

Read More→