Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing, you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers […]
Content Marketing Matters! It really does. As I wrote previously, we are in the Dawn of a New Content Marketing Era and Telling Beats Selling. Advertising isn’t working. Content Matters But if that doesn’t bring up a lot of questions for you, it should. How do you write content that’s interesting and informs, but at […]
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